This blog post will educate readers on tax professionals who have positioned themselves as having the best opportunity to acquire new clients during this market. Our study of client acquisition strategies and successes has taught us there are two activities that work wonders in growing a business in the tax profession.
We have watched how firms we have supported have grown from 2 to 20 professionals over the past few years utilizing the strategies we have taught them using our technology platform. The concept is about building trust with an audience interested in tax matters. Tax professionals educating prospective clients through written blog content gain the trust of a steady stream of tax professionals and taxpayers reading what they write. It takes about 5-7 articles to gain a fanbase as they learn more about you through your writing activity. Writing blog posts is the number one way to build a fan base. It takes time to write but it is good to build a loyal fan base this way. If you are a writer, you need an audience interested in reading your tax articles and what you gain as a TaxConnections Member is a great distribution channel of readers of tax articles: https://www.taxconnections.com/membership/sign-up.
If you write blogs, it is vitally important to have a strong distribution channel of readers, and this is a great benefit to TaxConnections Members. We discovered many tax professionals have great articles written on their own websites, yet they did not have the distribution channels to reach people interested in reading their articles. Another interesting fact we discovered were the tax professionals who wrote great articles, yet their posts could only be seen by people who paid for subscriptions to these publishers. What benefit is it to writers when readers are blocked from reading an article until they pay the publisher to read a tax professionals article? Tax professionals write to attract clients and TaxConnections benefits our members by ensuring their content is delivered to an interested audience for free. Each week we distribute our members blogs more than 100,000 times to an audience that would otherwise not know about them. We work with our members to distribute any content they have written within the last year. If you have worked hard to build content for readers, you will benefit greatly from our distribution network. Look at our Site Metrics.
Want to know why our site visitors stay longer on each visit and look at more pages on each visit than other major tech sites? The reason is simple…our visitors love to read about tax matters. For those who write about tax matters in a language people can understand; you are knocking your marketing strategy out of the ballpark. The number one secret I discovered working with CFOs for three decades is what most of them privately shared with me through our tax executive search division, ” As a CFO, I need you to find me a tax leader who can explain tax issues in a language I can understand!” This is an absolute true statement working closely with CFOs on highly complex tax executive search assignments.
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