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Archive for Marketing Tax Services

Marketing Tax Expertise Online: Accelerate Your Success In The Tax Profession!

Marketing Tax Expertise Online: Accelerate Your Success In The Tax Profession!

We live and breathe strategies that gain attention for tax professionals online. Anyone marketing their tax expertise online can run a check on Google today and discover that when you type in the word “tax professional” you will see 1,330,000,000 Billion results. If you go to LinkedIn and type in “tax professional” you will see 1,890,996 Million results. How do you elevate your tax expertise to the top of the search engines and gain a competitive edge online? We have been testing strategies for years now and have a formula that works for tax professionals.

One of the first lessons we encountered, we learned through our search services division. With all the resources to search online, we knew firsthand all the paywalls that prevented us from finding and connecting with the tax professionals for all the clients who came to us for referrals. A search for you most often requires people to pay a fee for connecting with you online. This was the first obstacle we were determined to overcome for every tax professional’s success. TaxConnections technology was developed so our tax professional members appear on an organic Google search just under LinkedIn. Our tax professional members profiles are linked together on the backend which raises our tax professional members visibility to the top of the search engines together. It is a powerful boost each member receives from day one and they can even gain a powerful link to the TaxConnections site!

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Tax Experts: Wanted For “Business Leader Show” Bookings

Marketing Tax Services

As the CEO of www.taxconnections.com, I want to invite TaxConnections Members who want to speak to our broadcast partners to contact us about being selected to participate in interviews. We are actively reaching out to tax professional members who want to expand their audience and attract new clients in the months ahead.

What Is TaxConnections?

TaxConnections is a global digital marketplace that connects tax professionals in corporations, public accounting firms, law firms, tax services firms of all sized with the clients who need them.

How Tax Professionals Benefit?

TaxConnections ensures the world can find you easily online. You gain back control over your online profile so that your reputation is no longer blocked by other sites who put up paywalls or obstacles that prevent others from finding you. You gain higher visibility increasing your business opportunities online.

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Call To Action: Tax Professionals Hedge Your Marketing Bets

Call To Action: Tax Professionals Band Together And Hedge Your Bets

The Awakening: As a tax professional, you want to find a former tax colleague; or a referral for a client requiring specialty tax expertise; or find a tax professional to hire. You are now having an awakening and realize pay walls prevent people from finding tax professionals they are searching for online. What do you do?

The Problem: The problem is the blocking now being done by other media site you may currently be on that prevents others from finding you online. If you are in a corporate tax department, how will someone find you? How will they know you are looking for a job? If you are in a public accounting firm or a law firm, how will anyone find you if they do not know what firm you are working in right now? You must make it easy for people to find you online. You must be proactive and make it easy for people to find your expertise outside of paywall sites! Inaction is causing you to lose opportunities as people must work harder to find you. You must hedge your bets to raise your visibility online!

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Tax Professionals: Contact Us For Business Talk Show Program

Advertising Tax Services

We are reaching out to TaxConnections Members to refer to business talk show programs. As a TaxConnections CEO, I have developed relationships with business show programs who will interview our members and sponsors. The purpose of this program is to help our members and sponsors get their message out to a steady stream of prospective clients. You must be a member or advertising sponsor to be selected for this business interview. There is no cost to you to be referred to one of these talk show programs.

TaxConnections serves the tax business community by promoting our members to a steady stream of executives in businesses small, medium and large. We deliver our platform directly to the desk of business executives; we promote the content of our members  publications, webinars and events; we spotlight interview members; and direct message to taxpayers all over the world. Our site is supported by Tax Professional Membership Subscription and by organizations marketing their services and products to the tax community nationally and internationally.

Please contact us if you would like to promote and market your services and products under our Sponsor Program. You can also call 858.999.0053 x100 to leave a message and we will get back to you with details on our Sponsor Program.

What Is The Best Marketing Technique For Tax Professionals?

Marketing Tax Expertise

What Is the Best Marketing Technique for Tax Professionals?

What is the best marketing technique for tax professionals?  If you could only choose one marketing method, what would it be?  This is a common dilemma all tax professionals face: how can I concentrate my marketing efforts on stuff that actually works?

Most tax pros answer this dilemma by saying that referrals are the best marketing method.  Yes, agreed, referrals are the best way to acquire new clients.  The “catch” with referrals is that it’s something that’s outside of our control.  It’s something that someone else does.  Yes, there are ways that we can increase the likelihood, quantity, and quality of referrals—and we absolutely should do those things, as a top priority—but I can’t wake up this morning and control whether or not someone refers me.

In the course of serving thousands of tax clients myself, while also training and supporting over 20,000 of my fellow tax professionals through Pronto Tax School, I’ve noticed one marketing technique that works better than any other for tax professionals seeking to grow your client base and your career.

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Why Are There So Many Tax Jobs? Why Are Tax Professionals Unable To Connect With These Jobs Easily Today?

marketing tax professional

For those of you reading this article, allow me to give you a little background before you read this entire post. You can count on one hand the number of tax recruiters with a track record of performing for clients worldwide, and I am one of them.  There are a handful of us that truly understand what is happening throughout the market. In my case, here is the client list to back up my statements.

Throughout my career in executive search for tax professionals, I was retained to place the first U.S. tax person working in China for a U.S. multinational corporation. The client was General Motors and they hired me to bring in a bilingual tax professional to work with the China government authorities in Beijing. I was also retained to recruit for genesis international tax legal practices such as DLA Piper and Baker McKenzie; and also retained by Arthur Anderson and KPMG to set up the US tax practices alongside the European ones years ago. For those of you who have worked with me over the years, you understand my deep expertise connecting tax professionals with tax organizations around the world.

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Learn How TaxConnections Helps Tax Professionals In Corporations, Tax Services Firms, Law Firms And Academia

Marketing For Tax Professionals

TaxConnections is a platform designed to provide a sophisticated online presence for tax professionals. We offer connections and marketing services for professionals who want to engage with executives at large to medium sized corporations, partnerships, closely held corporations, family offices and high net worth individuals.

Our members consist of tax experts in public accounting firms, legal firms, independent tax services firms, corporations, software companies, government and academia worldwide.

TaxConnections grew out of a track record of stellar performances in executive search services for Fortune 500 to Fortune 5000 companies. For over three decades, we have studied how tax professionals in corporations, public accounting firms, law firms and independents with a similar set of technical tax skills would attain very different levels of success in their tax careers. What was the difference? The difference was how a tax professional promoted themselves throughout their careers that determined their success.

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Meet Tax Professionals With Greater Opportunity For Success

Success

In the words of the famous baseball player Babe Ruth, “You just cannot beat the person who never gives up.” This is what you need to remember to succeed in the tax profession. Tax professionals who never give up and keep getting up to bat, create higher visibility and create more opportunities for success.

One of the many positive influences of the www.taxconnections.com platform is our ability to connect our members with people who want to hire tax professionals. Organizations enjoy the ease of finding a wide range of experienced tax professionals on our tax platform. Our visitors spend less time searching for tax expertise. We welcome the opportunity to introduce tax professionals with a wide range of tax expertise nationally and internationally to key decision-makers around the world. TaxConnections is an extraordinary marketplace of leading tax experts.

TaxConnections tax professional members receive higher visibility because we spend considerable time direct messaging executives in large, medium and small businesses worldwide to draw attention to our members expertise. Yes, TaxConnections actively promotes its members to high end business executives all over the world. Our goal is driving previous and new client opportunities to you; and our goal is building a higher level of trust in your tax expertise.

Join Us And We Will Position You In Front Of People Searching For Tax Expertise Worldwide.

 

Attention Tax Professionals: The Importance Of Changing How You Market Your Tax Services

Kat Jennings Marketing Tax Services

There is an awakening occurring for tax professionals in how they are marketing their tax services. While a herd of marketers rely on clicks and impressions they receive to determine results, we are showing tax firms an entirely new way to get results in new client acquisition. We have always been of the opinion that you cannot establish a relationship with a two second click or an impression. If you are surrounded by marketing teams focused on how many clicks and impressions, you need to refocus on how you are building trusted new relationships.

Executives share with me privately how they dislike being targeted and followed around by ads. They have turned their ad blockers on in the masses. We just went through a research project of the marketing folks in the top 100 law firms and public accounting firms. What we discovered was stunning! More than 70% of the marketers for these firms were gone after three years. This number is huge and significant. The turnover was high because the results of marketers were not there, or the marketing professionals in the firms were so challenged by constant rejection they simply left for a more enjoyable experience. What is happening with marketing tax services today? Why should you change how you market your tax services?

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TaxConnections Membership Attracts New Tax Business

TaxConnections Nov Lady

 

Join TaxConnections Today And Start Attracting New Business

 

 

 

TaxConnections Promotes Tax Expertise Worldwide

 

 

Join TaxConnections – We Promote Tax Expertise Worldwide.

 

Step Up Your Marketing Strategy With TaxConnections

Step Up Your Marketing Strategy With TaxConnections Membership.

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