Tax Advisors: Why It Is Smart To Shift Your Marketing Strategy Now

According to former CIA Analyst Andrew Bustamonte, nine out of ten people do not take- action when advised to do so. However, “the people who do take- action first gain a competitive edge, a forty percent lead, over those who fail to act first.” Early adopters of new technology tend to be trendsetters and innovators who have early access to new technologies to increase their customer base with more practical solutions. If you are in the business of marketing your expertise or your firms’ expertise, as an innovator you are more likely to try out newer ways to increase your customer base.

While most struggle with old ways of marketing that no longer produces the desired result; early adopters who try new solutions to get ahead in business gain the competitive advantage. It is well-known early adopters are most in tune with what is happening in the world of technology, and they are on the cutting edge, willing to invest the time and budget to try new solutions. Early adopters drive the way for the rest of the industry to find better solutions they need to be more successful in the profession.

Back in 2010, an email came to my desk with an offer to buy Bitcoin at .05, and I did not take action on that opportunity. Today, that same Bitcoin is worth $72,551.40. What I am about to share with you is another opportunity that early adopters have the potential to benefit from. The early adopters who take action will have the advantage over competitors who are searching for ways to market their tax expertise.  I missed an opportunity because of my failure to be an early adopter of something new.

The tax industry, a niche business vertical, is facing the most competitive marketplace in history. As a result, tax advisors are required to raise their visibility, showcase their specialty tax expertise, and cultivate brand awareness to stay competitive.

TaxConnections Marketplace is where talented tax advisors are discovered by high-net-worth individuals, and business executives in small, medium, and large companies worldwide needing a wide range of specialty tax expertise.

TaxConnections Marketplace is implementing artificial intelligence into its platform to enable our AI Brain to search through our tax professional members profiles to identify the advisors with specialty tax expertise our visitors are searching to find around the world.

Artificial intelligence is advancing at a rapid pace and there are technologies emerging that will have a great impact on the tax profession. TaxConnections is working on a conference Thursday, October 24, 2024, about the new technologies, tax, and AI innovations. We are launching our own AI innovations for the world to see. We are making it easier for the world to find your tax expertise online. For this reason alone, you will benefit as an early adopter of our solutions by becoming a Tax Professional Member now in our global tax marketplace.

In the meantime, we want you to know this about AI, “The key factor regarding Artificial Intelligence (AI) is that it is a system that does not possess critical thinking or reasoning skills. It generates text or information that stems from a base of information supplied to the system. Any received “input” becomes available for output.”

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Are You A Marketplace Facilitator? Important Things You Need To Know

As the preference for online shopping continues to expand, many states have passed  marketplace facilitation legislation. Since legislation does vary state to state, it is important to be prepared and understand your tax obligations as a marketplace facilitator. In this article we will break down areas that our marketplace facilitator clients have difficulties with and how we are able to help them. But first, let’s start with the basics. How do you know if your organization is a marketplace facilitator (or “MPF”)?

What Is A Marketplace Facilitator? 

The first step to determine if you are a marketplace facilitator is to have a clear understanding of what a marketplace facilitator is.

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