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Tag Archive for Marketing Tax Services

Learn How TaxConnections Helps Tax Professionals In Corporations, Tax Services Firms, Law Firms And Academia

Marketing For Tax Professionals

TaxConnections is a platform designed to provide a sophisticated online presence for tax professionals. We offer connections and marketing services for professionals who want to engage with executives at large to medium sized corporations, partnerships, closely held corporations, family offices and high net worth individuals.

Our members consist of tax experts in public accounting firms, legal firms, independent tax services firms, corporations, software companies, government and academia worldwide.

TaxConnections grew out of a track record of stellar performances in executive search services for Fortune 500 to Fortune 5000 companies. For over three decades, we have studied how tax professionals in corporations, public accounting firms, law firms and independents with a similar set of technical tax skills would attain very different levels of success in their tax careers. What was the difference? The difference was how a tax professional promoted themselves throughout their careers that determined their success.

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Attention Tax Professionals: The Importance Of Changing How You Market Your Tax Services

Kat Jennings Marketing Tax Services

There is an awakening occurring for tax professionals in how they are marketing their tax services. While a herd of marketers rely on clicks and impressions they receive to determine results, we are showing tax firms an entirely new way to get results in new client acquisition. We have always been of the opinion that you cannot establish a relationship with a two second click or an impression. If you are surrounded by marketing teams focused on how many clicks and impressions, you need to refocus on how you are building trusted new relationships.

Executives share with me privately how they dislike being targeted and followed around by ads. They have turned their ad blockers on in the masses. We just went through a research project of the marketing folks in the top 100 law firms and public accounting firms. What we discovered was stunning! More than 70% of the marketers for these firms were gone after three years. This number is huge and significant. The turnover was high because the results of marketers were not there, or the marketing professionals in the firms were so challenged by constant rejection they simply left for a more enjoyable experience. What is happening with marketing tax services today? Why should you change how you market your tax services?

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Marketing Tax Services Is About To Change Radically In 2019: Are You Really Prepared For Voice Activated Searches?

Kat Jennings- Marketing Tax Services Is About To Change Radically

Marketing your tax expertise is about to change radically in 2019 and many people will be unprepared for the changes, according to top marketing expert Neil Patel. The adoption of new technologies is driving these changes with the major one being voice activated search. For those individuals now talking into their phones or any voice activated switch product like an Echo Voice or a variety of other products, these are changing the way we live our daily lives. As I was sharing an article on voice activated search with one of my sons recently, he said “Our generation will do anything the easiest way they can figure out. If we do not have to type, and we can ask by voice, then we will do that first.” This was another one of those teachable moments in which one of my three sons ages (24,24,25) was showing me the way instead of the other way around. They can teach us so much about their use of technology.

In 2018, 2 out of every 5 people will use voice search once per day according to ComScore. This means more people will be using their voice to search for everything online. It is predicted that in 2020 fifty percent of all searches online will be done through voice search. It will not be just people speaking into their cell phones or laptops, thirty percent of web browsing will not even take place on a screen device. People will be searching using multiple products like Google Home, Alexa and numerous other voice activated devices.

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TaxConnections Business Development Services For Tax Experts

Tax Administration August 28

 

TaxConnections Business Development Services Starts With An

Annual TaxConnections Membership – Get Started Today!

 

 

 

TaxConnections Drives New Tax Business To You

TaxConnections Marketing Services- Admin Photo

TaxConnections Welcomes Tax Professionals To Join Here

 

 

 

Marketing Tax Professional Services: TaxConnections Works

Join TaxConnections – We Promote Your Tax Expertise Globally

 

Tax Professional Client Acquisition Marketing Services – Promote Your Tax Expertise Worldwide

 

Join TaxConnections – We Market Your Tax Expertise
Worldwide

 

Tax Professional Success: 3 Reasons Tax Reputations Rise  

Kat Jennings, TaxConnections CEO

With years of experience educating tax professionals how to succeed in the tax profession, I learned a lot building www.taxconnections.com. What I want to share with you are the three strategies to focus on that will have a huge impact on your tax professional career. Implementing these strategies will have you rising above the competition. There is a saying  “evolve or get fossilized” and it is the perfect reminder that a new generation tax advisor is evolving online. There are tax professionals making smart marketing moves online and you need to learn who is out in front and how they do it.

Here are the actions tax professionals take that are having a huge impact on their tax careers and future in the profession.

Write Tax Blog Posts – Tax professionals writing and posting blogs are getting all the attention from readers. Our readers are hungry for tax posts that are educating them.  Blogging is an ideal way to educate others and build relationships with a steady stream of prospective new clients and fans. Blogging opens minds and doors for you; greatly increases referral business and it builds trust for your tax expertise. Tax professional bloggers who draw the most attention write in a language people can understand. Many of the Fortune 500 to Fortune 5000 CFOs and CEOs who have retained me to find them a tax expert have asked me privately “Find a tax professional who can explain tax issues in a manner I can understand.” TaxConnections does an excellent job of positioning our members who write blogs right in front of corporate executives around the world.

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Tax Advisor’s – You Are Invited To Join TaxConnections

Tax Advisors, You Are Invited To Join Us At TaxConnections in order to increase your visibility to our worldwide audience.

Watch TaxConnections Newest Video- TaxConnections Membership.

 

Step Up Your Marketing Strategy With TaxConnections

Step Up Your Marketing Strategy With TaxConnections Membership.

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Tax Experts Wanted – A High Traffic TaxConnections Experience

While many tax experts are preparing clients for April 15th, we realize that tax lawyers, tax and financial planners and many others are excited about being the first to access extraordinary marketing tools we developed for promoting tax expertise. We have worked passionately to build online marketing tools that make all the difference in the world to the tax profession. Our technology is exceeding everyone’s expectations as you will discover from private metrics and information shared with you during this session.

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Tax Professional’s Job Security- A Virtual Office

It is important to explain why I work so passionately for the tax community worldwide. What would motivate a person to work seven days a week for years on TaxConnections is a story worth learning. For those of you who know me through my executive search practice, you know firsthand my client list demands a lot from me. It is the lessons learned working with multinational corporations, law firms, public accounting and independent tax services firms that taught me about the lives of those in the tax profession. The knowledge gained counseling tax professionals over many years placed me in the unique position of being able to provide valuable solutions for the tax profession.

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