TaxConnections is focused on solutions for tax professionals and the primary one is reducing costs for the tax community. Once you get through this global pandemic you and your tax service will have changed significantly. Allow me to share a story with you credited to a small business owner by the name of Brian Walders of Mailprintpackagingsolutions. Brian shared an important history lesson with me about how people reacted after the tsunami in Japan and how it is analogous to how people will survive as a result of the current pandemic. It is very relateable to the business strategy a tax professional should pursue to survive and thrive.
In the aftermath of the March 11, 2011 Japan Tsunami off the Pacific Coast of Tohoku, three lessons of survival emerged as a result of a study done that separated people into groups. In Group One were all people who ran quickly to the top of the hills after the earthquake triggered the tsunami; Group Two consisted of all the people who reacted to the receding shoreline caused by the tsunami and were distracted by all the activity appearing on the beach; Group Three stayed in their places and did nothing. People in Group One ran quickly to the top and survived while those in Group Two and Group Three did not survive. Instinctively, those who survived took immediate action and positioned themselves at the top where everyone could see them.