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Tag Archive for Marketing Tax Expertise

Build A Great Asset: Your Individual Tax Professional Brand

Build A Great Asset: Your Individual Tax Professional Brand

Your success starts with how well you present yourself online! This is a prospective clients or employers first glimpse into who you are as a professional. You have about 5-7 seconds to draw people into discovering more about you online. There is a great line in the movie Taken when actor Liam Neeson states “ What I do have is a particular set of skills.” This line alone draws you in to learn more about him.

People become famous building brands. You will become famous working on building your brand, too. Brand identity is built over a long period of time in front of an audience who has an interest in what you do. Position yourself in front of the right audience.

View these site metrics to see why building your brand on TaxConnections is important to your career. The reason we outperform other sites is easy to understand. The millions of visitors who have come to are interested in connecting with tax professional lawyers, tax accountants and financial professionals. Therefore, our visitors stay longer because they are searching for all types of tax and financial expertise.

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The Gift Tax Advisors Give Themselves To Succeed This Year

TaxConnections Gift

For the tax advisors, tax consultants, and tax attorneys who have been following our good advice, you know we are taking you to the top of the minds of a steady stream of prospective clients! If you are a tax professional reading this post right now, I want you to ask yourself how potential clients may find you online today. Better yet, ask yourself how you gain the attention of high-end clientele! We will share with you in this post the results of a survey we conducted with 100 executives of corporations large, medium, and small businesses.

Here are the questions we asked of 100 Executives.

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Tax Experts: Wanted For “Business Leader Show” Bookings

Marketing Tax Services

As the CEO of, I want to invite TaxConnections Members who want to speak to our broadcast partners to contact us about being selected to participate in interviews. We are actively reaching out to tax professional members who want to expand their audience and attract new clients in the months ahead.

What Is TaxConnections?

TaxConnections is a global digital marketplace that connects tax professionals in corporations, public accounting firms, law firms, tax services firms of all sized with the clients who need them.

How Tax Professionals Benefit?

TaxConnections ensures the world can find you easily online. You gain back control over your online profile so that your reputation is no longer blocked by other sites who put up paywalls or obstacles that prevent others from finding you. You gain higher visibility increasing your business opportunities online.

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Call To Action: Tax Professionals Hedge Your Marketing Bets

Call To Action: Tax Professionals Band Together And Hedge Your Bets

The Awakening: As a tax professional, you want to find a former tax colleague; or a referral for a client requiring specialty tax expertise; or find a tax professional to hire. You are now having an awakening and realize pay walls prevent people from finding tax professionals they are searching for online. What do you do?

The Problem: The problem is the blocking now being done by other media site you may currently be on that prevents others from finding you online. If you are in a corporate tax department, how will someone find you? How will they know you are looking for a job? If you are in a public accounting firm or a law firm, how will anyone find you if they do not know what firm you are working in right now? You must make it easy for people to find you online. You must be proactive and make it easy for people to find your expertise outside of paywall sites! Inaction is causing you to lose opportunities as people must work harder to find you. You must hedge your bets to raise your visibility online!

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Tax Professionals: Contact Us For Business Talk Show Program

Advertising Tax Services

We are reaching out to TaxConnections Members to refer to business talk show programs. As a TaxConnections CEO, I have developed relationships with business show programs who will interview our members and sponsors. The purpose of this program is to help our members and sponsors get their message out to a steady stream of prospective clients. You must be a member or advertising sponsor to be selected for this business interview. There is no cost to you to be referred to one of these talk show programs.

TaxConnections serves the tax business community by promoting our members to a steady stream of executives in businesses small, medium and large. We deliver our platform directly to the desk of business executives; we promote the content of our members  publications, webinars and events; we spotlight interview members; and direct message to taxpayers all over the world. Our site is supported by Tax Professional Membership Subscription and by organizations marketing their services and products to the tax community nationally and internationally.

Please contact us if you would like to promote and market your services and products under our Sponsor Program. You can also call 858.999.0053 x100 to leave a message and we will get back to you with details on our Sponsor Program.

A Powerful Marketing Tool Raises Tax Professionals Visibility Online

Marketing Tax Expertise

Every tax and financial professional needs to build a personal brand identity that defines who they are in the market. We built the TaxConnections platform to provide tax and financial professionals with a competitive edge over their competition. The primary reasons you need to build a professional brand on TaxConnections are:

  1. Personal branding gives you increased visibility online. TaxConnections technology positions tax professionals higher on the search engines over their competitors.
  2. Answering tax questions and posting tax blogs have been proven to raise our members profiles on the search engines. Our technology gives our tax professional and financial professional members a competitive edge online.
  3. Your professional brand awareness proves your value and worth for the expertise and services you offer as an expert in your field.
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10 Reasons Tax Professionals Establish A Virtual Office

10 Reasons Tax Firms Establish Virtual Offices Online

What is a Virtual Office and why are thousands of tax professionals in public accounting firms, law firms, independent tax services firms and corporate tax professionals establishing a Virtual Office online?

As the CEO of, we have worked for several years on prescient technology. We anticipated the need for tax and financial professionals to prepare for disruptions to their businesses. At the time we started, our thinking was around the business disruptions from floods, fires, hurricanes, moving office addresses, and then came the pandemic. We were born of a generation growing up watching the “Jetsons” so we had imagination for our futures in  business. Long before anyone had an office in the cloud we were building Virtual Offices for the professions. The importance of establishing a Virtual Office in the cloud is you need a presence in the cloud where your expertise can be found and connected to easily online(without other platforms blocking your success).

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10 Keys To Success In The Tax Profession Today

10 Keys To Success In The Tax Profession Today

If you are a tax professional you will want to read this important post. TaxConnections has spent years building a network focused on raising the visibility of tax, financial and legal professionals online. This post is a road map to help you succeed because there are tax professionals acquiring many clients right now. I will share with you what we see tax professionals doing to acquire clients and connect with jobs successfully. It is all about how you market your tax expertise online. Inaction is not an option in this market! My goal in writing this post is to guide you through these times and show you the keys to unlock the door to success in the tax profession today.

1. START TODAY: Take action daily by feeding your mind with positive thoughts! Research proves positive thoughts will change your life. A positive attitude makes your life journey easier, attracts more people and business opportunities to you, and creates greater value for your professional life. Your mind is the most powerful computer in the world so feed it with positive energy that energizes you personally and professionally. One of my favorite books is Norman Vincent Peale’s The Power of Positive Thinking and the first line of Chapter 1 states “BELIEVE IN YOURSELF! Have faith in your abilities.” Start your day by reading from this free eBook of 250 Inspirational And Motivational Quotes. We built it to make you feel good each day!
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Tax Professionals: The High Importance Of Building Trust With Your Brand

Tax Professionals: The High Importance Of Building Trust With Your Brand

The most important business activity for tax professionals is building trust for their tax brand online. Everyone in the tax profession must now build trust consistently online to succeed. Trust is built over time and it requires strategy…a very consistent strategy. We built a tax network to make it easier to build trust in your tax expertise. There are certain actions you must take to build trust and this is the focus of this article.

Yesterday, I received a call from a highly respected client of a brand everyone in the world knows. Their product is ubiquitous, it is found everywhere. What he told me made my day. He said. “Kat, I have only known you from the tax search you did for our company but I did not see your site until today. What a great site as I am searching to find a tax expert for myself.” Needless to say, having received this confirmation for all the work we have accomplished for the tax community from a man I greatly respect was a welcome event. We want to tell the world what TaxConnections has been doing to connect tax professionals with CEOs, CFOs, VPs Tax in large corporate multinationals, medium and small businesses, family offices, private equity firms, hedge funds, financial planners and much more.
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Why Are There So Many Tax Jobs? Why Are Tax Professionals Unable To Connect With These Jobs Easily Today?

marketing tax professional

For those of you reading this article, allow me to give you a little background before you read this entire post. You can count on one hand the number of tax recruiters with a track record of performing for clients worldwide, and I am one of them.  There are a handful of us that truly understand what is happening throughout the market. In my case, here is the client list to back up my statements.

Throughout my career in executive search for tax professionals, I was retained to place the first U.S. tax person working in China for a U.S. multinational corporation. The client was General Motors and they hired me to bring in a bilingual tax professional to work with the China government authorities in Beijing. I was also retained to recruit for genesis international tax legal practices such as DLA Piper and Baker McKenzie; and also retained by Arthur Anderson and KPMG to set up the US tax practices alongside the European ones years ago. For those of you who have worked with me over the years, you understand my deep expertise connecting tax professionals with tax organizations around the world.

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Secret Strategies Driving New Business To Tax Professionals

TaxConnections - Marketing Tax Expertise

As an internationally known expert in search for tax professionals, you will be way ahead of the market if you learn what I know about the challenges in finding tax professionals and tax expertise. Have you recently attempted to find someone online but are blocked by paywalls and organizations? The rules have changed folks and in order to create more opportunity and connectivity that results in new client acquisition or a new tax job you must do things that others are not doing.

Earl Nightingale (March 12, 1921 – March 25, 1989) was an American radio speaker and author, dealing mostly with the subjects of motivation and human character development. One of his quotes states:

“To achieve success, watch out what everyone else does and do the opposite. The majority is always wrong.”

This is so true today when we see so many people giving up their personal information but having no control if people are able to get through to them for business purposes. We worked to provide an important solution for tax professionals including CPAs, EAs, CFPs, JDs, MST, MBAs who wanted to attract more business opportunity to themselves and their tax careers. Our business model is simple in that we build a personal tax brand for you and we position and distribute your tax expertise in front of key decision-makers. We build brand for you on a known authority site. We have developed a secret sauce that drives our tax professional members to get noticed by the clients searching for their tax expertise.

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Marketing Tax Services Is About To Change Radically In 2019: Are You Really Prepared For Voice Activated Searches?

Kat Jennings- Marketing Tax Services Is About To Change Radically

Marketing your tax expertise is about to change radically in 2019 and many people will be unprepared for the changes, according to top marketing expert Neil Patel. The adoption of new technologies is driving these changes with the major one being voice activated search. For those individuals now talking into their phones or any voice activated switch product like an Echo Voice or a variety of other products, these are changing the way we live our daily lives. As I was sharing an article on voice activated search with one of my sons recently, he said “Our generation will do anything the easiest way they can figure out. If we do not have to type, and we can ask by voice, then we will do that first.” This was another one of those teachable moments in which one of my three sons ages (24,24,25) was showing me the way instead of the other way around. They can teach us so much about their use of technology.

In 2018, 2 out of every 5 people will use voice search once per day according to ComScore. This means more people will be using their voice to search for everything online. It is predicted that in 2020 fifty percent of all searches online will be done through voice search. It will not be just people speaking into their cell phones or laptops, thirty percent of web browsing will not even take place on a screen device. People will be searching using multiple products like Google Home, Alexa and numerous other voice activated devices.

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