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Tag Archive for Marketing Tax Expertise

10 Keys To Success In The Tax Profession Today

10 Keys To Success In The Tax Profession Today

If you are a tax professional you will want to read this important post. TaxConnections has spent years building a network focused on raising the visibility of tax, financial and legal professionals online. This post is a road map to help you succeed because there are tax professionals acquiring many clients right now. I will share with you what we see tax professionals doing to acquire clients and connect with jobs successfully. It is all about how you market your tax expertise online. Inaction is not an option in this market! My goal in writing this post is to guide you through these times and show you the keys to unlock the door to success in the tax profession today.

1. START TODAY: Take action daily by feeding your mind with positive thoughts! Research proves positive thoughts will change your life. A positive attitude makes your life journey easier, attracts more people and business opportunities to you, and creates greater value for your professional life. Your mind is the most powerful computer in the world so feed it with positive energy that energizes you personally and professionally. One of my favorite books is Norman Vincent Peale’s The Power of Positive Thinking and the first line of Chapter 1 states “BELIEVE IN YOURSELF! Have faith in your abilities.” Start your day by reading from this free eBook of 250 Inspirational And Motivational Quotes. We built it to make you feel good each day!
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Tax Professionals: The High Importance Of Building Trust With Your Brand

Tax Professionals: The High Importance Of Building Trust With Your Brand

The most important business activity for tax professionals is building trust for their tax brand online. Everyone in the tax profession must now build trust consistently online to succeed. Trust is built over time and it requires strategy…a very consistent strategy. We built a tax network to make it easier to build trust in your tax expertise. There are certain actions you must take to build trust and this is the focus of this article.

Yesterday, I received a call from a highly respected client of a brand everyone in the world knows. Their product is ubiquitous, it is found everywhere. What he told me made my day. He said. “Kat, I have only known you from the tax search you did for our company but I did not see your site until today. What a great site as I am searching to find a tax expert for myself.” Needless to say, having received this confirmation for all the work we have accomplished for the tax community from a man I greatly respect was a welcome event. We want to tell the world what TaxConnections has been doing to connect tax professionals with CEOs, CFOs, VPs Tax in large corporate multinationals, medium and small businesses, family offices, private equity firms, hedge funds, financial planners and much more.
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Why Are There So Many Tax Jobs? Why Are Tax Professionals Unable To Connect With These Jobs Easily Today?

marketing tax professional

For those of you reading this article, allow me to give you a little background before you read this entire post. You can count on one hand the number of tax recruiters with a track record of performing for clients worldwide, and I am one of them.  There are a handful of us that truly understand what is happening throughout the market. In my case, here is the client list to back up my statements.

Throughout my career in executive search for tax professionals, I was retained to place the first U.S. tax person working in China for a U.S. multinational corporation. The client was General Motors and they hired me to bring in a bilingual tax professional to work with the China government authorities in Beijing. I was also retained to recruit for genesis international tax legal practices such as DLA Piper and Baker McKenzie; and also retained by Arthur Anderson and KPMG to set up the US tax practices alongside the European ones years ago. For those of you who have worked with me over the years, you understand my deep expertise connecting tax professionals with tax organizations around the world.

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Secret Strategies Driving New Business To Tax Professionals

TaxConnections - Marketing Tax Expertise

As an internationally known expert in search for tax professionals, you will be way ahead of the market if you learn what I know about the challenges in finding tax professionals and tax expertise. Have you recently attempted to find someone online but are blocked by paywalls and organizations? The rules have changed folks and in order to create more opportunity and connectivity that results in new client acquisition or a new tax job you must do things that others are not doing.

Earl Nightingale (March 12, 1921 – March 25, 1989) was an American radio speaker and author, dealing mostly with the subjects of motivation and human character development. One of his quotes states:

“To achieve success, watch out what everyone else does and do the opposite. The majority is always wrong.”

This is so true today when we see so many people giving up their personal information but having no control if people are able to get through to them for business purposes. We worked to provide an important solution for tax professionals including CPAs, EAs, CFPs, JDs, MST, MBAs who wanted to attract more business opportunity to themselves and their tax careers. Our business model is simple in that we build a personal tax brand for you and we position and distribute your tax expertise in front of key decision-makers. We build brand for you on a known authority site. We have developed a secret sauce that drives our tax professional members to get noticed by the clients searching for their tax expertise.

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Marketing Tax Services Is About To Change Radically In 2019: Are You Really Prepared For Voice Activated Searches?

Kat Jennings- Marketing Tax Services Is About To Change Radically

Marketing your tax expertise is about to change radically in 2019 and many people will be unprepared for the changes, according to top marketing expert Neil Patel. The adoption of new technologies is driving these changes with the major one being voice activated search. For those individuals now talking into their phones or any voice activated switch product like an Echo Voice or a variety of other products, these are changing the way we live our daily lives. As I was sharing an article on voice activated search with one of my sons recently, he said “Our generation will do anything the easiest way they can figure out. If we do not have to type, and we can ask by voice, then we will do that first.” This was another one of those teachable moments in which one of my three sons ages (24,24,25) was showing me the way instead of the other way around. They can teach us so much about their use of technology.

In 2018, 2 out of every 5 people will use voice search once per day according to ComScore. This means more people will be using their voice to search for everything online. It is predicted that in 2020 fifty percent of all searches online will be done through voice search. It will not be just people speaking into their cell phones or laptops, thirty percent of web browsing will not even take place on a screen device. People will be searching using multiple products like Google Home, Alexa and numerous other voice activated devices.

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TaxConnections Accelerates Tax Reputations

Kat Jennings









Tax Professionals Happy With Powerful Technology Driving Client Acquisition

Complimentary Webinar – Click Here

Tax professionals around the world are enjoying great success! They discovered the newest technology driving client acquisition. After spending years listening to tax professionals in public accounting firms, law firms, and independent tax consultants searching for improved client acquisition strategies, we decided to come up with a solution. Now with four years of development and plenty of proof, we want to share with you the SECRETS that are responsible for driving new business to tax professionals worldwide. With millions of visitors searching with the sole purpose of finding a tax expert to help them, we have studied carefully and learned about their successes. Read more