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Archive for Marketing Tax Expertise

Why Are There So Many Tax Jobs? Why Are Tax Professionals Unable To Connect With These Jobs Easily Today?

marketing tax professional

For those of you reading this article, allow me to give you a little background before you read this entire post. You can count on one hand the number of tax recruiters with a track record of performing for clients worldwide, and I am one of them.  There are a handful of us that truly understand what is happening throughout the market. In my case, here is the client list to back up my statements.

Throughout my career in executive search for tax professionals, I was retained to place the first U.S. tax person working in China for a U.S. multinational corporation. The client was General Motors and they hired me to bring in a bilingual tax professional to work with the China government authorities in Beijing. I was also retained to recruit for genesis international tax legal practices such as DLA Piper and Baker McKenzie; and also retained by Arthur Anderson and KPMG to set up the US tax practices alongside the European ones years ago. For those of you who have worked with me over the years, you understand my deep expertise connecting tax professionals with tax organizations around the world.

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Attention Tax Professionals: The Importance Of Changing How You Market Your Tax Services

Kat Jennings Marketing Tax Services

There is an awakening occurring for tax professionals in how they are marketing their tax services. While a herd of marketers rely on clicks and impressions they receive to determine results, we are showing tax firms an entirely new way to get results in new client acquisition. We have always been of the opinion that you cannot establish a relationship with a two second click or an impression. If you are surrounded by marketing teams focused on how many clicks and impressions, you need to refocus on how you are building trusted new relationships.

Executives share with me privately how they dislike being targeted and followed around by ads. They have turned their ad blockers on in the masses. We just went through a research project of the marketing folks in the top 100 law firms and public accounting firms. What we discovered was stunning! More than 70% of the marketers for these firms were gone after three years. This number is huge and significant. The turnover was high because the results of marketers were not there, or the marketing professionals in the firms were so challenged by constant rejection they simply left for a more enjoyable experience. What is happening with marketing tax services today? Why should you change how you market your tax services?

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Looking For A Tax Job Or Clients? Learn How To Work Smart

Kat Jennings- Marketing Your Tax Expertise On TaxConnections

With years of experience placing tax professionals around the world, it is a lot of work to find someone a tax job. If you remember any words of this blog post, remember you must stand out in order to get noticed and considered for tax jobs. You absolutely must present yourself professionally online; the more times people see you online the more opportunities you create to be considered by clients and employers.  It sounds simple, right?

Fortunately, new technology created for tax professionals makes it easier to get noticed. You must place your reputation out in front of key decision-makers who can hire you when they have a need. Failure to keep up with technology connecting you to new clients or tax jobs will cost you if you do not know what has changed. This post is dedicated to tax professionals who want to be on the front lines of a fast changing business development environment. This post is for those who want to learn a smarter way to stay out in front of competitors for tax jobs and/or tax clients. If you are a corporate tax professional, tax professional in a firm, independent tax services provider or a new tax graduate, listen and read closely. You will learn how to increases the number of opportunities coming to you. What I will teach you took me years to learn and I want to pass this knowledge along to you.

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Plan For Changes In A Corporate Tax Department Every Year, Smart Management

For many of you who have been following my tax search expertise for years, you know that my background is in helping tax professionals and tax organizations be more successful. This is precisely why I built… to continue to help tax professionals promote their tax expertise worldwide. Thousands of members from more than 100 countries are now utilizing TaxConnections to build tax brand identity, attract new clients, identify staff and consultants for their tax departments, and find a wide range of tax expertise around the world. I also know large tax organizations turnover at the rate of 25%-30% a year so tax executives leading tax organizations today must constantly be prepared for the inevitable changes.

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A Virtual Tax Office Tour – April 6th 2017 Webinar Today

TaxConnections Complimentary Webinar For tax Professionals-Thursday, April 6th 2017 at 1:00PM EST /3:00PM CT /4:00PM EST

  1. A Virtual Tax Office Tour To Reduce Your Overhead
  2. Tax Experts- Ask Tax Question (High Traffic Platform)

Due to the high number of visitors searching for tax experts through our new mobile platform, you are invited to view this exciting client acquisition feature during our complimentary webinar on Virtual Tax Offices today Thursday, April 6th 2017 at 1:00PM EST/3:00PM CT/4:PM EST. Read more

Tax Professionals Moving Into Virtual Offices

Kat Jennings

Tax Professionals are moving into the world of Virtual Offices. Every day tax professionals in corporations, law firms, public accounting firms, independent tax services and financial wealth planning firms are moving into Virtual Offices. The benefits for tax professionals are many including reduced overhead, better access to deeply discounted resources, free applications and longer free trials. Every TaxConnections Virtual Office provides curated resources that save our members – time and money.

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Jumpstart Your Rainmaking – Build A Revenue Pipeline – Starts December 7th

Building your revenue pipeline is an integral part of your business and this program helps you build it in a three-part webinar series. The webinar series has the goal of building your sales plan for 2017 and includes: Rethinking your sales mindset – it’s about being a trusted advisor not a salesman; Defining your target market so you can stop wasting time chasing the wrong leads; Creating your own unique strategies to reach potential clients; An interactive step-by-step process to achieve your goals; Working copies of templates and checklists to create your plan for 2017 and keep yourself accountable.

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How To Drive New Business To Your Tax Practice—Market Globally And Affordably

Kat Jennings, CEO TaxConnections

TaxConnections has a first row seat to what is driving new business to tax professionals around the world. Let me share a story with you that we received recently from one of our members. Allow me to preface this story with the fact that it would not have been possible for this tax professional to connect with this taxpayer if not for What is a taxpayer to do when caught between two country tax revenue authorities? TaxConnections connects our members with new clients all over the world.

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Extraordinary Marketing Technology For Tax Professionals Arrives In 2016


Today as I looked through my emails, a very nice message from a member named John indicated he was getting more business from TaxConnections than what he can handle right now. The reason he is attracting business is that he is using the tools we train everyone on that are quite easy to use. I sent John a letter last week regarding sponsorship for a new feature we are unveiling this year. He admitted there will be so much business from this new feature we offer that he could not possibly handle the increased traffic from this new native advertising tool.

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TaxConnections Accelerates Tax Reputations

Kat Jennings









Leading Executive Management Teams – Plan For These Changes In A Tax Organization Each Year


For many of you who have been following my client companies for years, you know that my background is in helping tax professionals and tax organizations be more successful. This is precisely why I built… to continue to help tax professionals by building a tax media network that would set our members apart in professional media. Thousands of members from more than 100 countries are now utilizing TaxConnections to build tax brand identity, attract new clients, attract new members to associations wanting to build memberships, utilizing our technology to find tax expertise all over the world. TaxConnections started because of all the changes that occur within tax organizations annually. We will highlight the three major changes you should plan for each year. Read more