We live and breathe strategies that gain attention for tax professionals online. Anyone marketing their tax expertise online can run a check on Google today and discover that when you type in the word “tax professional” you will see 1,330,000,000 Billion results. If you go to LinkedIn and type in “tax professional” you will see 1,890,996 Million results. How do you elevate your tax expertise to the top of the search engines and gain a competitive edge online? We have been testing strategies for years now and have a formula that works for tax professionals.
One of the first lessons we encountered, we learned through our search services division. With all the resources to search online, we knew firsthand all the paywalls that prevented us from finding and connecting with the tax professionals for all the clients who came to us for referrals. A search for you most often requires people to pay a fee for connecting with you online. This was the first obstacle we were determined to overcome for every tax professional’s success. TaxConnections technology was developed so our tax professional members appear on an organic Google search just under LinkedIn. Our tax professional members profiles are linked together on the backend which raises our tax professional members visibility to the top of the search engines together. It is a powerful boost each member receives from day one and they can even gain a powerful link to the TaxConnections site!
The easiest way for a tax professional to boost their professional profile online is their visible presence on a known authority site for tax expertise. TaxConnections is considered an authority site for tax expertise as it has trust signals. Since our tax professional members pay an annual $30 fee, our members are all real by verified subscription memberships. We make it easy for you to be seen on our authority site for tax professionals with a Special Membership (for those on a budget). If you desire higher visibility on TaxConnections with content distribution privileges you will definitely benefit from a Premium Membership.
Most often, tax services providers have sites that are not built properly in driving them to the top of the search engines. Your sites suffer greatly with each Google algorithm update and you may find your firm invisible on page 10-100 on a search. It is smart to hedge your advertising spend with alternatives that have a better chance to get you to the top of the search engines to be seen. Utilizing only one strategy online will cost you clients and business opportunities.
Take a look at metrics from Amazon Alexa Analytics. For years, we have outperformed major sites in terms of number of page views and time spent on site. The reason is that our visitors love the fact they can easily access all of the tax experts on TaxConnections for free. Tax professionals have an important choice to make: a) Do you expect everyone to pay to find you online or b) Do you pay a small advertising fee so everyone can find you for free?
As a tax professional, you must understand that buyers of your tax expertise do not want to search multiple sites to find you; and they certainly do not want to go through a paywall to find you. They do not know the names of the associations you belong to, and even if they did, they are blocked by most of your associations from ever reaching you. You may also have clients that do not know you have moved to another firm, your firm name has changed, or your new contact information. They certainly do not want to pay a service to find you. I have personally dealt with 100s of visitor referrals to tax professionals who came in during our Beta launch years ago and the only way they could find a tax professional online was through the TaxConnections platform. You must take action to ensure everyone can find you online for free!
We have other secrets we developed with our technology that will take a firm to the top of the search engines. It is our secret sauce and we share it with firms serious to get to page one. If you want advantages that will raise the visibility of your entire firm, please contact us for more information or call 858.999.0053 X100 today.
The most important move you must make to raise your visibility online is positioning your profile on www.taxconnections.com .
Special Tax Professional Membership ($30 Annually)
Premium Tax Professional Membership ($299.95 Annually)
(Premium Membership provides blog distribution privileges, posting webinars and events, and high rating on our search feature.)
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