Archive for Marketing Tax Services

Why Are There So Many Tax Jobs? Why Are Tax Professionals Unable To Connect With These Jobs Easily Today?

marketing tax professional

For those of you reading this article, allow me to give you a little background before you read this entire post. You can count on one hand the number of tax recruiters with a track record of performing for clients worldwide, and I am one of them.  There are a handful of us that truly understand what is happening throughout the market. In my case, here is the client list to back up my statements.

Throughout my career in executive search for tax professionals, I was retained to place the first U.S. tax person working in China for a U.S. multinational corporation. The client was General Motors and they hired me to bring in a bilingual tax professional to work with the China government authorities in Beijing. I was also retained to recruit for genesis international tax legal practices such as DLA Piper and Baker McKenzie; and also retained by Arthur Anderson and KPMG to set up the US tax practices alongside the European ones years ago. For those of you who have worked with me over the years, you understand my deep expertise connecting tax professionals with tax organizations around the world.

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Written by | Posted in Marketing Tax Expertise • Marketing Tax Services • TaxConnections

Learn How TaxConnections Helps Tax Professionals In Corporations, Tax Services Firms, Law Firms And Academia

Marketing For Tax Professionals

TaxConnections is a platform designed to provide a sophisticated online presence for tax professionals. We offer connections and marketing services for professionals who want to engage with executives at large to medium sized corporations, partnerships, closely held corporations, family offices and high net worth individuals.

Our members consist of tax experts in public accounting firms, legal firms, independent tax services firms, corporations, software companies, government and academia worldwide.

TaxConnections grew out of a track record of stellar performances in executive search services for Fortune 500 to Fortune 5000 companies. For over three decades, we have studied how tax professionals in corporations, public accounting firms, law firms and independents with a similar set of technical tax skills would attain very different levels of success in their tax careers. What was the difference? The difference was how a tax professional promoted themselves throughout their careers that determined their success.

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Written by | Posted in Marketing Tax Services

Meet Tax Professionals With Greater Opportunity For Success

Success

In the words of the famous baseball player Babe Ruth, “You just cannot beat the person who never gives up.” This is what you need to remember to succeed in the tax profession. Tax professionals who never give up and keep getting up to bat, create higher visibility and create more opportunities for success.

One of the many positive influences of the www.taxconnections.com platform is our ability to connect our members with people who want to hire tax professionals. Organizations enjoy the ease of finding a wide range of experienced tax professionals on our tax platform. Our visitors spend less time searching for tax expertise. We welcome the opportunity to introduce tax professionals with a wide range of tax expertise nationally and internationally to key decision-makers around the world. TaxConnections is an extraordinary marketplace of leading tax experts.

TaxConnections tax professional members receive higher visibility because we spend considerable time direct messaging executives in large, medium and small businesses worldwide to draw attention to our members expertise. Yes, TaxConnections actively promotes its members to high end business executives all over the world. Our goal is driving previous and new client opportunities to you; and our goal is building a higher level of trust in your tax expertise.

Join Us And We Will Position You In Front Of People Searching For Tax Expertise Worldwide.

 

Written by | Posted in Marketing Tax Expertise Online • Marketing Tax Services • TaxConnections

Attention Tax Professionals: The Importance Of Changing How You Market Your Tax Services

Kat Jennings Marketing Tax Services

There is an awakening occurring for tax professionals in how they are marketing their tax services. While a herd of marketers rely on clicks and impressions they receive to determine results, we are showing tax firms an entirely new way to get results in new client acquisition. We have always been of the opinion that you cannot establish a relationship with a two second click or an impression. If you are surrounded by marketing teams focused on how many clicks and impressions, you need to refocus on how you are building trusted new relationships.

Executives share with me privately how they dislike being targeted and followed around by ads. They have turned their ad blockers on in the masses. We just went through a research project of the marketing folks in the top 100 law firms and public accounting firms. What we discovered was stunning! More than 70% of the marketers for these firms were gone after three years. This number is huge and significant. The turnover was high because the results of marketers were not there, or the marketing professionals in the firms were so challenged by constant rejection they simply left for a more enjoyable experience. What is happening with marketing tax services today? Why should you change how you market your tax services?

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Written by | Posted in Marketing Tax Expertise • Marketing Tax Services • Marketing TaxServices

TaxConnections Promotes Tax Expertise Worldwide

 

 

Join TaxConnections – We Promote Tax Expertise Worldwide.

 

Written by | Posted in Marketing Tax Services • Tax Client Acquisition Services

Step Up Your Marketing Strategy With TaxConnections

Step Up Your Marketing Strategy With TaxConnections Membership.

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Written by | Posted in Marketing Tax Services • Tax Preparation • Tax Video

A Virtual Tax Office Tour – April 6th 2017 Webinar Today

TaxConnections Complimentary Webinar For tax Professionals-Thursday, April 6th 2017 at 1:00PM EST /3:00PM CT /4:00PM EST

  1. A Virtual Tax Office Tour To Reduce Your Overhead
  2. Tax Experts- Ask Tax Question (High Traffic Platform)

Due to the high number of visitors searching for tax experts through our new mobile platform, you are invited to view this exciting client acquisition feature during our complimentary webinar on Virtual Tax Offices today Thursday, April 6th 2017 at 1:00PM EST/3:00PM CT/4:PM EST. Read More

Written by | Posted in Marketing Tax Expertise • Marketing Tax Services • Webinar

Tax Experts Wanted – A High Traffic TaxConnections Experience

While many tax experts are preparing clients for April 15th, we realize that tax lawyers, tax and financial planners and many others are excited about being the first to access extraordinary marketing tools we developed for promoting tax expertise. We have worked passionately to build online marketing tools that make all the difference in the world to the tax profession. Our technology is exceeding everyone’s expectations as you will discover from private metrics and information shared with you during this session.

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Written by | Posted in Marketing Tax Services • TaxConnections • Virtual Office • Virtual Tax Office

Tax Professionals Moving Into Virtual Offices

Kat Jennings

Tax Professionals are moving into the world of Virtual Offices. Every day tax professionals in corporations, law firms, public accounting firms, independent tax services and financial wealth planning firms are moving into Virtual Offices. The benefits for tax professionals are many including reduced overhead, better access to deeply discounted resources, free applications and longer free trials. Every TaxConnections Virtual Office provides curated resources that save our members – time and money.

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Written by | Posted in Marketing Tax Expertise • Marketing Tax Services • TaxConnections

Jumpstart Your Rainmaking – Build A Revenue Pipeline – Starts December 7th

Building your revenue pipeline is an integral part of your business and this program helps you build it in a three-part webinar series. The webinar series has the goal of building your sales plan for 2017 and includes: Rethinking your sales mindset – it’s about being a trusted advisor not a salesman; Defining your target market so you can stop wasting time chasing the wrong leads; Creating your own unique strategies to reach potential clients; An interactive step-by-step process to achieve your goals; Working copies of templates and checklists to create your plan for 2017 and keep yourself accountable.

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Written by | Posted in Marketing Tax Expertise • Marketing Tax Services

Go Viral And Build Your Tax Reputation—Complimentary Webinar

One of the most important things I learned consulting to multinational, public accounting, legal, and independent tax professionals is that they are generally hidden from the public. Unless you have a big advertising budget and unlimited funds to travel around the world, how are people going to know who you are?

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Written by | Posted in Marketing Tax Services • TaxConnections • Webinar
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