Marketing For CPAs | TaxConnections

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A group of hippos is called a bloat. Do you know that hippos enter the water and exit the water in the very same spot each time? They do not go far taking the same steps over and over again. They get stuck in the world of doing the same thing over and over again and not making any progress. You must take a different path in your marketing and use a new strategy; one that works in this market!

During our Virtual Tax Summit in November, I made a very enlightening presentation how to rise above your competitors in your marketing strategy. My PowerPoint caught quite a bit of attention since it visibly educates you how to approach marketing tax services from a completely different perspective.

There is a little-known secret few are sharing with you! It is about a significant reduction in the number of people registering to attend webinars, conferences, and online events. Although not being discussed openly, multiple association executives are very concerned about lack of attendance at online events. They believe people are simply too busy to attend online conferences today, but this is not the real cause. TaxConnections understands what the real cause is in marketing tax expertise. It is significant and you must pay attention to what is happening.

The real reason attendance is dropping is attention span is closely linked to boredom. Audiences are avoiding anything deemed boring. When you mention the word taxes, do you notice people get all excited about the topic? Not:) When you learn how to communicate with people in a way that stimulates them, you will attract their attention!

Request a complimentary marketing consultation with me and I will share this valuable deck with you. Reply to kat@taxconnections.com.

Guaranteed the deck will be a real eye-opener for those who listen!

Written by Kat Jennings | Posted in Marketing Tax Services

Kat Jennings - Business Development For CPAs

While many firms search to find talent at the 3-7 year level, a better solution is being provided to accommodate a firms’ growth today. We have been studying this phenomenon carefully for a few years now. It is a real problem when stakeholders in CPA firms do not have the expertise available to get the increased workload done. With tax reform creating more work for everyone, the stakes are about to get higher this season and beyond. In this post, I will first explain why firms are having such great difficulty attracting tax and accounting professionals with 3-10 years of experience and then a solution to the fast changing phenomenon in hiring and retention.

There are firms emerging as “Fast Thinking” and those who will fall behind with “Jurassic Thinking”. Firms we characterize as “fast thinking” are the innovators who come up with new ways of improving their business operations. These “innovators” create change and are risk tolerant. These are known to be about 2.5 percent of the population. These innovators are viewed as unusual at first until their ideas grow larger into acceptance and are then followed by the “early adopters”. Early adopters are well-known leaders that function as cross-pollinators spreading ideas to others in the profession. Then the “early majority” arrives who follow the early adopters. The “late majority” follows after that and adopts the ideas once it becomes mainstream. We then have the “laggards” who are fixated on keeping things just the way they are in their Jurassic thinking and they ultimately become extinct.

Written by TaxConnections Admin | Posted in Business Development Services