According to former CIA Analyst Andrew Bustamonte, nine out of ten people do not take- action when advised to do so. However, “the people who do take- action first gain a competitive edge, a forty percent lead, over those who fail to act first.” Early adopters of new technology tend to be trendsetters and innovators who have early access to new technologies to increase their customer base with more practical solutions. If you are in the business of marketing your expertise or your firms’ expertise, as an innovator you are more likely to try out newer ways to increase your customer base.

While most struggle with old ways of marketing that no longer produces the desired result; early adopters who try new solutions to get ahead in business gain the competitive advantage. It is well-known early adopters are most in tune with what is happening in the world of technology, and they are on the cutting edge, willing to invest the time and budget to try new solutions. Early adopters drive the way for the rest of the industry to find better solutions they need to be more successful in the profession.

Back in 2010, an email came to my desk with an offer to buy Bitcoin at .05, and I did not take action on that opportunity. Today, that same Bitcoin is worth $72,551.40. What I am about to share with you is another opportunity that early adopters have the potential to benefit from. The early adopters who take action will have the advantage over competitors who are searching for ways to market their tax expertise.  I missed an opportunity because of my failure to be an early adopter of something new.

The tax industry, a niche business vertical, is facing the most competitive marketplace in history. As a result, tax advisors are required to raise their visibility, showcase their specialty tax expertise, and cultivate brand awareness to stay competitive.

TaxConnections Marketplace is where talented tax advisors are discovered by high-net-worth individuals, and business executives in small, medium, and large companies worldwide needing a wide range of specialty tax expertise.

TaxConnections Marketplace is implementing artificial intelligence into its platform to enable our AI Brain to search through our tax professional members profiles to identify the advisors with specialty tax expertise our visitors are searching to find around the world.

Artificial intelligence is advancing at a rapid pace and there are technologies emerging that will have a great impact on the tax profession. TaxConnections is working on a conference Thursday, October 24, 2024, about the new technologies, tax, and AI innovations. We are launching our own AI innovations for the world to see. We are making it easier for the world to find your tax expertise online. For this reason alone, you will benefit as an early adopter of our solutions by becoming a Tax Professional Member now in our global tax marketplace.

In the meantime, we want you to know this about AI, “The key factor regarding Artificial Intelligence (AI) is that it is a system that does not possess critical thinking or reasoning skills. It generates text or information that stems from a base of information supplied to the system. Any received “input” becomes available for output.”

What this quote provides is a rubric (a set of rules of conduct or procedure) for artificial intelligence that will affect the tax advisory profession. Understanding that the context or text displayed on your professional profile will have an impact on how people find you online. For example, someone goes online to find a tax professional, and they type into a Google search bar to  “find a tax professional” and you have the usual paid advertiser taking up pages of sponsored ads and links, yet you cannot easily identify what you are searching for. TaxConnections is adopting AI so a person can come in and ask the following questions of our AI Brain we call “Whitman”:

“ I live and work in two different states and need a tax advisor with experience in New York and Florida tax returns.”

“ I want to buy a new business in Australia and need a tax  planning strategy, who can advise me?”

“ I need to move my pension from London to South Africa, who can provide me on this matter.”

“ I have dual citizenship in The United States and Canada. Who can advise me on my tax situation?”

“ I need to learn how to repatriate money my corporation has in Switzerland back to the United States. Who can advise me on this?”

“ I need to understand my responsibilities selling software services in all fifty states. What tax advisor can help me?”

“I need to speak to someone about the benefits of Opportunity Zones. Who can advise me?”

“ Can you recommend a tax lawyer who has won a transfer pricing controversy?”

You should have a good idea of the questions that come to us in search for tax professionals all over the world. This is the solution we are providing for taxpayers all over the world who want to find and connect with tax professionals worldwide. You must be listed on our tax centric site to be discovered. Early adopters will gain an advantage!!!

We invite you and your entire firm of tax advisors to join us early as we innovate TaxConnections Marketplace to include your tax advisory experience. You can get started as an individual tax professional member(which we highly suggest you do) or contact by email kat@taxconnections.com to have your entire firm of tax advisors listed. Or call 858.999.0053 X100. Please leave a voice message and we will get back to you quickly.