What Is the Best Marketing Technique for Tax Professionals?
What is the best marketing technique for tax professionals? If you could only choose one marketing method, what would it be? This is a common dilemma all tax professionals face: how can I concentrate my marketing efforts on stuff that actually works?
Most tax pros answer this dilemma by saying that referrals are the best marketing method. Yes, agreed, referrals are the best way to acquire new clients. The “catch” with referrals is that it’s something that’s outside of our control. It’s something that someone else does. Yes, there are ways that we can increase the likelihood, quantity, and quality of referrals—and we absolutely should do those things, as a top priority—but I can’t wake up this morning and control whether or not someone refers me.
In the course of serving thousands of tax clients myself, while also training and supporting over 20,000 of my fellow tax professionals through Pronto Tax School, I’ve noticed one marketing technique that works better than any other for tax professionals seeking to grow your client base and your career.
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