Imagine meeting 100 tax professionals; imagine they all have a similar set of technical tax skills; imagine they all have great interpersonal skills. Why do 16% of tax professionals in this group rise to the top of the profession? Why do they have higher visibility? Why do they get access to the best tax jobs? Why do they attract a steady stream of prospective new clients? Why are they having greater success? Why are tax professionals with less years of experience surpassing more seasoned tax professionals? The reason has a lot to do with strategies and technologies these tax professionals are utilizing today. Is there an easy formula? Yes, there is an easier way and we will show you how to rise to the top 16% in the tax profession.
According to Everett M. Rogers, an American communication theorist and sociologist who originated the diffusion of innovations theory, there are five types of adopters of innovations. Roger’s research identified fascinating personality traits that help us organize how people will accept new innovations. It is important to know what they are if you want to be in the top 16%. Everett Rogers divides people into personality traits in order to describe them. Keep in mind people may have a combination of these traits or they may display some traits at times and others at times.