Marketing Tax Services Is About To Change Radically In 2019: Are You Really Prepared For Voice Activated Searches?

Kat Jennings- Marketing Tax Services Is About To Change Radically

Marketing your tax expertise is about to change radically in 2019 and many people will be unprepared for the changes, according to top marketing expert Neil Patel. The adoption of new technologies is driving these changes with the major one being voice activated search. For those individuals now talking into their phones or any voice activated switch product like an Echo Voice or a variety of other products, these are changing the way we live our daily lives. As I was sharing an article on voice activated search with one of my sons recently, he said “Our generation will do anything the easiest way they can figure out. If we do not have to type, and we can ask by voice, then we will do that first.” This was another one of those teachable moments in which one of my three sons ages (24,24,25) was showing me the way instead of the other way around. They can teach us so much about their use of technology.

In 2018, 2 out of every 5 people will use voice search once per day according to ComScore. This means more people will be using their voice to search for everything online. It is predicted that in 2020 fifty percent of all searches online will be done through voice search. It will not be just people speaking into their cell phones or laptops, thirty percent of web browsing will not even take place on a screen device. People will be searching using multiple products like Google Home, Alexa and numerous other voice activated devices.

How will the search engines deal with the increase in voice search activity? They are doing a lot behind the scenes right now that will totally change the way we search 2 trillion websites online. One of the things that they will focus on is how much time people are spending on websites. The time visitors spend on a site when visiting is a very big deal!  Let me put it this way, “If a million people are clicking on your website each month and spending less than 3 seconds, you will get very little business, if any. If one hundred thousand people are hitting your website and spending twenty minutes this is a big deal. They are very interested in the site so they stay a long time.” If you are advertising a product or service, you are much smarter to advertise on the site visitors are spending the most time looking around the site.

The amount of time visitors spend on a site is precisely how Google will determine which site they will direct the voice activated question.

For those of you who are TaxConnections Members, you are already reaping benefits in that people contact you easily and for free on TaxConnections (while prospective business opportunities are blocked from reaching you on sites who charge a fee to connect with you). Tax professionals are losing business opportunities every day; you have the power to unlock your business potential simply by getting listed TaxConnections. You must enable everyone to connect with you –  former and prospective clients, colleagues and others who could not reach you previously now do so when you are a member. However, there is something else pushing our tax professional members to the top of the search engines.

It is very important to take a close look at TaxConnections Alexa Metrics, see how much time people spend searching for tax expertise on TaxConnections. Getting your profile on a tax site where visitors are spending a lot of time searching for tax expertise is the holy grail to succeed online.

The point is securing a TaxConnections Membership now places you at the leading edge of the many changes about to impact all your marketing and business initiatives. Join us now and stay ahead of the curves about to effect all tax businesses online.

Have a question or comment? Contact Kat Jennings.

 

 

Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.

Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.

Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.

We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.

When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.

As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.

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