According to research by psychologists, Trust is a central part of any human relationship. Trust is a belief that a person will act and behave in certain ways. Trust in a person means that you have a feeling of confidence and security that you can depend on a particular individual. Trust is the number one characteristic desired in a tax advisor. Trust is what everyone searches for when hiring a tax professional to handle your personal information. Trust is the assured reliance on the character, ability, strength or truth of someone or something. Given challenges in the world today, the most valuable asset you can offer is trust!
Trust takes time to build. Relationships take time to build; finding people you trust is what we search for in our most valued relationships. We are taking this time to identify the people we know who are trusted to do a great job for taxpayers. Taxes are complex today. It is challenging time for tax experts and taxpayers to understand the new tax rules and legislation thrust upon us each year. Taxpayers need access to trusted tax experts in the profession. For the purposes of this blog post, we have three goals: