For years the Big Four have operated under a shroud of secrecy about the people working at their firms. What I mean by this is that if you go to any Big Four site and type in any of the firms search bars “International Tax Partner” you come up with a referral to no one! You are left with the time consuming process of researching to make calls to find someone who knows someone, who knows someone, and many people ultimately get frustrated and walk away from Big Four sites with no results. The thinking is “someone will recruit our people” but the reality is people are already on other media sites. However, you must ask yourselves can anyone find and connect with your “international tax partners” without paying another site to send an email to someone out of their network. The point is that all this blocking of your tax expertise is also blocking business to your tax services providers. It is costing you consulting revenue every day!

Consumers of tax services expect to go to the internet to find and connect with a tax expert in a click or two! Media savvy tax professionals who are breaking out of the old way of doing business are quietly picking up many clients through a new client acquisition strategy. Tax professionals are promoting themselves through native advertising that is offered on TaxConnections! The site drives more traffic and potential new clients to tax professionals with its proprietary software. Tax professional’s listed in TaxConnections Worldwide Directory of Tax Professionals place their tax expertise exactly where millions of consumers go to find it. It is that simple to acquire new clients today although our technology took three years and millions to develop.

An added benefit is that our members find and meet other tax professionals for referral business. The point of this blog post is that marketing tax services is experiencing a real paradigm shift. As the Big Four move slowly to make changes in their marketing strategy, other firms can easily surpass them in client acquisition by adopting native advertising technology. Our members  repeatedly tell us they are acquiring some of the biggest clients of their tax careers.

Make it easy for the 2 Billion people who now go online to find a tax expert to find you in TaxConnections Worldwide Directory of Tax Professionals. We are happy to invite you to enjoy a 45-Day Trial Membership and free full page native Ad about you and your tax reputation. If you decide to go native, in 45 days you can become a member of TaxConnections Worldwide Directory of Tax Professionals for $199.95 per year. An investment in your online tax reputation is the smartest decision you can make in your tax career!

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