The most important business activity for tax professionals is building trust for their tax brand online. Everyone in the tax profession must now build trust consistently online to succeed. Trust is built over time and it requires strategy…a very consistent strategy. We built a tax network to make it easier to build trust in your tax expertise. There are certain actions you must take to build trust and this is the focus of this article.

Yesterday, I received a call from a highly respected client of a brand everyone in the world knows. Their product is ubiquitous, it is found everywhere. What he told me made my day. He said. “Kat, I have only known you from the tax search you did for our company but I did not see your www.taxconnections.com site until today. What a great site as I am searching to find a tax expert for myself.” Needless to say, having received this confirmation for all the work we have accomplished for the tax community from a man I greatly respect was a welcome event. We want to tell the world what TaxConnections has been doing to connect tax professionals with CEOs, CFOs, VPs Tax in large corporate multinationals, medium and small businesses, family offices, private equity firms, hedge funds, financial planners and much more.
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