Anyone with their eyes on a computer screen today will notice we have literally been taken over by bots and A.I. searches and connecting us these days. I recently did a search on a competing site and discovered A.I. bots wanting to communicate their results. The results were not what I expected. These days when you are searching for a tax executive on sites using A.I. which wants to identify the professionals they chose for you. You may not get what you want, you may only get what you can see, and there is a lot you do not see or hear when searching for a tax professional for your organization.

What is a bot? According to the TechTarget website:

“A bot — short for robot and also called an internet bot — is a computer program that operates as an agent for a user or other program or to simulate a human activity. Bots are normally used to automate certain tasks, meaning they can run without specific instructions from humans.
An organization or individual can use a bot to replace a repetitive task that a human would otherwise have to perform. Bots are also much faster at these tasks than humans. Although bots can carry out useful functions, they can also be malicious and come in the form of malware.

Bots are made from sets of algorithms that aid them in their designated tasks. These tasks include conversing with a human — which attempts to mimic human behaviors — or gathering content from other websites. There are several different types of bots designed to accomplish a wide variety of tasks.”
Have you visited a site recently only to describe the issue in detail only to have it respond to you “ I do not understand?” (3 Times) Has anyone informed you that bots can conduct malicious activity on your computer? For instance, bots can harvest your email addresses; install keylogger bots that track every keystroke you make on your keyboard, and bots can gather highly sensitive information from your computer. You really do not know what programs are built into the bot systems now being forced upon you.

What do you think when sites tell you they can find tax professionals cheaper and better than a human recruiter? I will share with you what I am learning directly from corporate clients behind the scenes who decided to do it on their own to save costs of a human resource recruiter.
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