FOREWORD
In 2006, Ed Mahaffy made a career-changing decision. He decided to abandon the hybrid commission and fee-based investment advice model he had followed for years to become a Fee-Only investment advisor—charging his clients based on their assets-under-management. In Ed’s mind, all individual investors must make a choice that comes down to two key questions:
• Do you wish to receive financial recommendations from a financial advisor and firm that have no fiduciary obligation, and whose recom- mendations may be influenced by commissions?
• Or would you rather pay an advisory fee for ongoing financial advice from a person and firm legally obligated to act in your best interests?
These questions seem pretty straightforward—who wouldn’t want to be guided by someone who must place their clients’ interests first and foremost? But what kind of advisor must do that?
That’s the challenge. Investors can’t answer these questions without understanding how the person who guides them is compensated. That’s a tall order when trying to figure out how the system works, what the pitfalls are, and what questions to ask.
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