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How can real estate agents measure the return on investment (ROI) of their SMS marketing campaigns to make informed financial decisions?

Real Estate Australia Monitoring Marketing Campaigns
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Stephen Blake, CA
To measure the return on investment (ROI) of SMS marketing campaigns in real estate, agents can follow these steps:

Track Campaign Costs: Begin by calculating the total cost of your SMS marketing campaign. This includes the cost of the SMS service provider, any software or tools used, and the time spent by staff in crafting and managing the campaign.
Define Key Performance Indicators (KPIs): Identify what metrics will indicate success for your campaign. Common KPIs in real estate SMS marketing include response rate, number of leads generated, number of viewings scheduled, and ultimately, the number of deals closed that can be attributed to the campaign.
Monitor Responses and Engagement: Use tracking tools to monitor how recipients interact with your SMS messages. Track metrics like open rates, response rates, and click-through rates (if your SMS includes links).
Track Lead Conversion: Keep a record of how many leads generated from the SMS campaign convert into clients or sales. This is crucial for understanding the effectiveness of your campaign in driving actual business.Question: How can a finance app be designed to help users avoid common financial pitfalls, as warned by experts?
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