Penny has specialised in transfer pricing since 2000 and is experienced in advanced and developing transfer pricing jurisdictions, specifically Australia, Hungary, the Netherlands and Singapore.

Penny’s focus is on developing appropriate transfer pricing policies and defensible transfer pricing positions for multinationals.

This involves working with organisations to (i) jointly understand the core economic drivers of their supply chain, (ii) model the implications of various transfer pricing scenarios, (iii) develop supportable and reliable arm's length benchmarks and (iv) document the relevant information and analysis in a clear, concise and strategic manner.

In addition to planning and transfer pricing documentation, Penny also provides strategic advice and assistance on Advance Pricing Agreements and audits.

Thoughtful, concise, creative and analytical, Penny’s contributions to Asia transfer pricing are reflected in various awards, including:

2013 Transfer Pricing Firm of the Year in Singapore, International Tax Awards, Acquisition International Magazine
2013 Transfer Pricing Firm of the Year in Singapore, Global Awards, Finance Monthly.