Effective Fundraising for Nonprofits
3rd Edition
Author: Ilona Bray, J.D.
Price: $17.99


Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:

work with individual donors
analyze the donor base
plan special events
solicit grants from foundations and corporations
get media coverage
use the Web to further fundraising goals
start a side business to raise funds

Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.
“If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book.”

-Advancing Philanthropy, Published by the Association of Fundraising Professionals

“ Gets into the best ways to keep the money flowing in, including using the Web….”
-Accounting Today

“ Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists.”

-San Diego Union-Tribune

Author Biography

Ilona Bray, J.D. is an award-winning author and legal editor at Nolo, specializing in real estate, immigration law, workplace wellness and nonprofit fundraising. Many of her books are consistent Nolo bestsellers, among them Effective Fundraising for Nonprofits, U.S. Immigration Made Easy and Nolo's Essential Guide to Buying Your First Home. Her latest book is entitled The Volunteers' Guide to Fundraising. She particularly enjoys interviewing people and weaving their stories into her books.

Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Master's degree in East Asian (Chinese) Studies from the University of Washington. In her spare time she enjoys hiking, going to open houses and gardening.

Bray also blogs on ideas for raising money for your nonprofit at Nolo's Fundraising Tips for Busy Nonprofits and provides tips for anyone buying or selling a home at Nolo's Real Estate Tips for Home Buyers and Sellers -- winner of the 2012 "Best Blog" award from the National Association of Real Estate Editors (NAREE). She is also an author on a popular Immigration Law Site.

Table of Contents

1. Your Fundraising Companion
2. Fundraising Tools
3. Developing Your Fundraising Plan
4. Attracting Individual Supporters
5. How to Keep the Givers Giving
6. Midscale and Major Donors
7. Funds From the Great Beyond: Bequests and Legacy Gifts
8. Special Events
9. Raising Money Through Business or Sales Activities
10. Seeking Grants From Foundations, Corporations, and Government
11. Creating Printed Communications Materials
12. Designing Your Website to Draw in Donors
13. Outreach by Traditional and Social Media

Type of Product





eBook $17.99; Book $23.99

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