Understanding and using video is a powerful tool to have for your business. Looking at past trends, 2016 seems to be a huge year for using video. it has been reported that 61% of businesses in the United States have started using video as a form of marketing. About 66% of these business did not use video in 2015.
By using video, visitors to your site are more likely to stay at your site since they have something to watch and learn. This length exposure signals search engines, such as Google, that your site is to be trusted and it has good content. Statistics have shown that sites with videos on their home page are over 50 times more likely to be recognized by Google. And since you can upload videos to YouTube, which is owned by Google, you can significantly improve your sites ranking. Just like all content, you can optimize videos for SEO by writing descriptions and titles. By creating the links between your site and video, you give customers a reason to seek you out further. If you are attempting to promote yourself, you need to start seriously thinking about using video for your business.
There are many questions that you may have which will be covered by our webinar on January 19th, 1:00 P.M. PST.
In collaboration with Local Marketing Solutions Group, Inc., the webinar will be addressing topics such as:
—The Various Uses for Video…Lead Generation, Social and More!
—Best Practices for Video Development, Production and Deployment.
*Three Webinar Attendees will have the opportunity to win FREE Basic Video Production for their tax practice.
Register for TaxConnections Webinar today.