TaxConnections is focused on solutions for tax professionals and the primary one is reducing costs for the tax community. Once you get through this global pandemic you and your tax service will have changed significantly. Allow me to share a story with you credited to a small business owner by the name of Brian Walders of Mailprintpackagingsolutions. Brian shared an important history lesson with me about how people reacted after the tsunami in Japan and how it is analogous to how people will survive as a result of the current pandemic. It is very relateable to the business strategy a tax professional should pursue to survive and thrive.

In the aftermath of the March 11, 2011 Japan Tsunami off the Pacific Coast of Tohoku, three lessons of survival emerged as a result of a study done that separated people into groups. In Group One were all people who ran quickly to the top of the hills after the earthquake triggered the tsunami; Group Two consisted of all the people who reacted to the receding shoreline caused by the tsunami and were distracted by all the activity appearing on the beach; Group Three stayed in their places and did nothing. People in Group One ran quickly to the top and survived while those in Group Two and Group Three did not survive. Instinctively, those who survived took immediate action and positioned themselves at the top where everyone could see them.

There is nature and there is human nature. While nature may refer to living plants and animals, geological processes, weather, and physics such as matter and energy; human nature is a bundle of characteristics that vary among humans. There are people who move quickly; there are those people who become easily distracted with what they see around them; and there are those who do nothing. It is decision time and the decisions you make at this moment will determine how you survive and thrive in this market. Make a business decision today to: Stay Focused, Take Action, Increase Visibility; Reduce Costs (STAIR).

Stay Focused – By now, you know this is a global health issue and one we must deal with for the months and years ahead. It is not going away anytime soon so we need to stay focused on the tasks that need to be done.

Take Action – Write down a list of things you need to get done for your business and for your clients. It is a very good time to organize all your client files with the most affordable and easy to use tax client organizer on the market. Get a tour of the Akore TaxCalendar. It is amazing!

Adapt Quickly – Every organization must adapt in how they get work done in the cloud. If you are a corporation and looking for and easy and affordable way to get the tax provision done, you will love how intuitive the Tax Prodigy tax provision software. It is the lowest cost and most easy to use ASC 740 software on the market. More importantly, you do not need to be a rocket scientist to learn how to use it. You can do the tax provision in three days; you no longer need to spend three month to do the corporate tax provision.

Increase Visibility – TaxConnections realizes tax professionals need an online presence that everyone can view, people can afford and messages are free. We are working to save peoples business so we now offer a Special Membership for tax professionals who have lost their jobs, semi-retired, or simply under financial stress. Increase your online presence and visibility so people can find you and message you for free. As we huddle the tax professional community together you will notice all of our TaxConnections Members rise to the top of the search engines because your profiles are huddled together to rise to the top. TaxConnections Member profiles appear on an organic search just under LinkedIn. This is a very high and very visible position for your tax expertise! You are now on top!

Reduce Costs –Obviously, everyone is reducing costs and this is why TaxConnections is helping the entire tax community reduce their annual marketing costs to $30.00 per year. If you are out of work it is imperative that prospective clients and employers can find you online, see your full professional profile, send you a message for free. You do not need to be on sites charging you so much more money when you can raise your online professional presence for pennies.

There is good news for everyone in the tax profession. Whatever Bill comes out of Congress, you can be guaranteed taxpayers will be taxed to the moon to pay for it all. Tax professionals will thrive as long as they maintain a highly visible presence online. Drive your visibility to the top when you take action adopting TaxConnections Special Membership.

We will be looking to our tax professional members to be all over this new Bill coming out of Congress so we can educate everyone. A big tax tsunami is about to hit and our members will be there to help taxpayers all over the world.
Stay Focused, Take Action, Increase Visibility; Reduce Costs (STAIR).