Everywhere you turn the price has gone up on just about everything! However, marketing yourself and your tax expertise is so much easier and affordable today. In fact, you can market yourself on a budget of less than three hundred dollars a year when you learn from what I will teach you.

The days of spending thousands of advertising dollars with no results are over. You need to know that I have spent the last five years of my life developing better ways to bring marketing costs down for tax professionals. I want to teach you how to stop throwing money away on advertising that does not work and start focusing on affordable marketing strategies that do work for you.

The very first thing I want to do is introduce you to Alexa. Alexa is owned by that little company we all know as Amazon. Using Alexa will inform you on where you stand online. signing up for a free account, click on “Site Metrics” in the left hand column and type in your site URL address. Alexa/Amazon will give you a site ranking. (You want a low number i.e. Google is Number One). Look at your numbers and you will find your global rank and your US rank. Now scroll down to the bottom and see your bounce rate and how long people are staying on your site.

See below to understand how TaxConnections reads today! What does it mean? It means 18.70% of our visitors are bouncing out of our site quickly. It means our visitors are looking around at more than 17 pages on each visit on average. It means our visitors are spending on average 31.49 minutes on our site. This all translates to our site visitors sticking around folks searching for tax expertise. This is very important information and you should know it as it is crucial to your marketing success. Our Alexa rank proves people are hanging out and looking over our members profiles.

Another important piece of information that will shock you is that if your Alexa ranking is any number 1 million or above Google barely recognizes you, if at all. In other words, people will need to be directed to your site by you! What we do at TaxConnections is have you place a link of your URL address on your profile so our visitors can hop quickly over from to your site which increases your traffic.

 

If people are bouncing off your site like a bunch of jumping beans, you are wasting your marketing dollars. Go where you have people interested in learning more about you.

Join TaxConnections today!

Part 1 of a 12 Week Series

Tax Professionals—How to Market on a Budget!