Over the years in executive search, I had the pleasure to meet extraordinarily talented tax professionals all over the world in corporations, public accounting firms, law firms, independent tax services firms, academia and government. During this time, I learned how highly educated tax professionals are and continue to be throughout their tax careers. What I also discovered is that many of the very finest tax technicians enjoyed looking through the tax code to “ figure out the tax problem and solve it like a puzzle”. These great tax technicians are masters at solving tax problems yet many are shy about promoting themselves. Four years ago, I decided to develop a platform that would bring tax professionals out from behind the scenes and make them visible to the people who are searching for them. In order to ensure the most success for tax professionals, we decided that everyone would always have the opportunity to come to TaxConnections Worldwide Directory of Tax Professionals and make these valuable tax connections for free. TaxConnections eliminates all barriers to tax connections with its policy that everyone can come to our site to connect with tax professionals without ever having to pay a connection fee.
Another interesting benefit emerged for the tax professionals at www.taxconnections.com and that was the discovery that our members gained an overnight lift in their visibility on the web. You see when you group together a community of like-minded professionals, Google categorizes your site as an authority site which instantly raises the online visibility of our members. I love to educate our tax professional members to go to Amazons www.alexa.com and type in their site URL to see their rating; then I tell them to compare it to TaxConnections. Tax professionals get the point very quickly especially when I tell them we had around 3M site visitors our first year out of BETA searching for tax expertise. We are anticipating 10M-12M people searching TaxConnections Worldwide Directory of Tax Professionals in the coming year so it certainly makes sense to position yourselves on a site where the traffic is coming to find your tax expertise.
An investor recently told us they hired the very best analysts in the business to research our site and compare it to others on the worldwide web. He said the results came back that there are no other sites in the world offering innovative technology promoting tax professionals and their tax expertise. I gracefully thanked him and smiled because we already knew what we built was the only site of its kind in existence. You can place your bets on us that we have a lot of innovation to come that will be very exciting for tax professionals and for consumers who want to connect and interact with tax professionals easily!
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