Kat Jennings - Building On Online Tax Professional Profile

An “online professional summary” communicates a vital message about you, your tax expertise and motivates people to take action. This is the first glimpse of your technical tax skills, your career accomplishments and goals. The primary goal of an online professional summary is to present your tax expertise in a way that motivates readers to take an interest in you and/or take action.

The start of successful companies starts with an elevator pitch that draws attention to the persons business. As a business professional, it is important to promote your tax expertise with a short written elevator pitch we call an online professional summary.

My counsel to tax professionals “If you do not promote your tax expertise, who is out there promoting you?” The best way to get ahead is through promotion of your tax skills and expertise to as many people that you can. Otherwise, you remain invisible to the world which ensures you have obstacles to your success. The reason the many tax professionals I personally counsel are more successful than on their own is because of my expertise packaging tax professionals in ways they get noticed.

An elevator pitch is an impactful presentation about who you are and what tax expertise and soft skills you offer. An online professional summary is vitally important to your success throughout your tax career. It is the “first impression”  others have of you online. The goal is to write a tightly focused professional summary that motivates others to want to know and contact you.

How do you write an online professional summary?

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