Attract New Tax Clients | TaxConnections

08 Jun 2021

Big Cost For Tax And Legal Firms: Click Farms And Click Fraud

TaxConnections Offers Ten Lesson Plans important for anyone working online to know. These Lesson Plans bring valuable information to light people are generally unaware of today. Everyone who has reviewed our deep dive research in advance were as shocked as we are in discovering this information. If you do anything this year, you will want to read our deep dive research reports about operating your business online. You need to understand and educate yourself on how to work smart online.

Lesson Seven is on Click Fraud prevention and how to reduce your advertising costs online. All of our paid subscribers will be receiving the entire series of ten articles in July so join us as we give you the education you need on how to operate most successfully online. We have many hours of valuable research into this series.

Lesson Seven – Click Farms And Click Fraud

It is surprising few people are aware of click farms and how they drive up the cost of advertising for organizations. This Lesson Plan educates you on what they are, how click farms increase your marketing costs, and how to eliminate click fraud while advertising your brand and services.

A click farm is made of people hired to click on paid advertising links. Low paid workers click the links, surf the target website to drive up the cost of advertising for advertisers. It is “not illegal” anywhere in the world.

Click fraud is becoming a huge problem for Pay-Per-Click (PPC) advertising customers. It is estimated that anywhere between 25% to 37% are invalid clicks generated by click fraud farms with varying degrees of sophistication utilizing programmed scripts (bots) or real people.

Written by Kat Jennings | Posted in Attract New Clients • Click Farms And Click Fraud

08 Jan 2020

Secret Strategies Driving New Business To Tax Professionals

TaxConnections - Marketing Tax Expertise

As an internationally known expert in search for tax professionals, you will be way ahead of the market if you learn what I know about the challenges in finding tax professionals and tax expertise. Have you recently attempted to find someone online but are blocked by paywalls and organizations? The rules have changed folks and in order to create more opportunity and connectivity that results in new client acquisition or a new tax job you must do things that others are not doing.

Earl Nightingale (March 12, 1921 – March 25, 1989) was an American radio speaker and author, dealing mostly with the subjects of motivation and human character development. One of his quotes states:

“To achieve success, watch out what everyone else does and do the opposite. The majority is always wrong.”

This is so true today when we see so many people giving up their personal information but having no control if people are able to get through to them for business purposes. We worked to provide an important solution for tax professionals including CPAs, EAs, CFPs, JDs, MST, MBAs who wanted to attract more business opportunity to themselves and their tax careers. Our business model is simple in that we build a personal tax brand for you and we position and distribute your tax expertise in front of key decision-makers. We build brand for you on a known authority site. We have developed a secret sauce that drives our tax professional members to get noticed by the clients searching for their tax expertise.

Written by Kat Jennings | Posted in TaxConnections