Over the coming weeks, I will share with you one of the new technologies arriving to the tax profession. Why is this important now? One of the biggest problems professionals have right now is keeping pace with increasing complexity in business. Our species did not evolve to reinvent ourselves every one or two years. The rehearsal approach has been proven to harness our neuroplasticity to greatly accelerated learning, providing a means for everyone to adapt and remain relevant. For example, in a study conducted last year with hundreds of people worldwide, we found statistically significant learning normally shown to occur in three years occurring in 6 hours, regardless of culture. This result indicates our technology may be a way for people to develop game-changing capabilities very quickly and – most important – remain relevant.

What scientific research has discovered is managers have a theory of their business or a mental model that may not be a good fit with what is actually happening. Further, business leaders don’t always have insight into opportunities they actually have, given market forces and the strengths they have to leverage. There are numerous examples of “failed” businesses that actually had huge opportunities if managers had been capable of seeing them, such as Kodak, Woolworth, Pan Am, Research in Motion. We found a way to identify the right goals and then change the mental models of executives. In short, the rehearsals very quickly get teams back on track by creating ways to rehearse the future repeatedly until they are successful with specific goals and with finding hidden opportunities.
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