Kat Jennings, TaxConnections CEO

With years of experience educating tax professionals how to succeed in the tax profession, I learned a lot building www.taxconnections.com. What I want to share with you are the three strategies to focus on that will have a huge impact on your tax professional career. Implementing these strategies will have you rising above the competition. There is a saying  “evolve or get fossilized” and it is the perfect reminder that a new generation tax advisor is evolving online. There are tax professionals making smart marketing moves online and you need to learn who is out in front and how they do it.

Here are the actions tax professionals take that are having a huge impact on their tax careers and future in the profession.

Write Tax Blog Posts – Tax professionals writing and posting blogs are getting all the attention from readers. Our readers are hungry for tax posts that are educating them.  Blogging is an ideal way to educate others and build relationships with a steady stream of prospective new clients and fans. Blogging opens minds and doors for you; greatly increases referral business and it builds trust for your tax expertise. Tax professional bloggers who draw the most attention write in a language people can understand. Many of the Fortune 500 to Fortune 5000 CFOs and CEOs who have retained me to find them a tax expert have asked me privately “Find a tax professional who can explain tax issues in a manner I can understand.” TaxConnections does an excellent job of positioning our members who write blogs right in front of corporate executives around the world.

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Behind the scenes at TaxConnections, we are witness to many exciting breakthroughs effecting a tax professionals future! We are now experiencing changes that are shifting the futures of tax professionals right before our eyes. The most obvious change comes from our ability to drive new business to the tax professionals who have ventured to the TaxConnections site. From our members own words to your eyes you can see what happens.  See TaxConnections Member Testimonials. TaxConnections is shaping the futures of tax professionals and those that need their expertise.

This morning I picked up a phone call to help a tax professional in New York get on our site, our conversation turned from a help call to a lot of questions regarding what we are doing for tax professionals and ended in an Investor call. That was a surprise to both of us! More Read More

Earlier this year, our management team went to a fantastic conference on how to drive traffic. World class experts taught us quite a bit about driving high traffic! We spent thousands of dollars to learn these techniques, and now we want to turn around and share them with you. If you want more business, if you want to be approached about more tax jobs, if you want to build a great tax reputation, listen to what we teach you at TaxConnections. You must take action though as the changes are coming fast; you must move quickly to adapt or you will be left behind. What I am about to explain to you today is one of the techniques we learned at the conference that drives more traffic to your tax services and tax reputation – the native way.

The traffic experts taught us about banner blindness which basically means people are Read More