How The World Finds A Tax Professional – A New Paradigm

These are very exciting times for tax professionals around the world. Hundreds of tax experts from countries that included: Australia, Brazil, Belgium, Canada, Chile, Colombia, Denmark, Ecuador, France, Equatorial Guinea, Greece, Honduras, Iraq, Israel, Mexico, Netherlands, Peru, South Africa, Spain, UAE, United Kingdom and the United States, the Virgin Islands and Puerto Rico dialed in to my LIVE AUDIO CAST this week to learn information that surprised and engaged them in the current Paradigm Shift occurring for selling and promoting their tax skills and expertise.

When you have a world of tax professionals tuned in to TaxConnections you realize something very special is happening. Those who joined me this week realized they were all a part of this new paradigm in marketing their tax expertise online.

For those who did not make this particular session, allow me to highlight some of the more salient points made.

FACT: One Billion times a year, someone types the word “Tax” into their web browsers each year.

FACT: The old days of a referral as we know it are gone, people now go online for information including to Find A Tax Professional.

FACT: A tax professional is ultimately responsible for marketing their individual tax brands. Those who market themselves online will soar professionally.

FACT: You gain a HUGE professional advantage when it takes only a click or two for people to find you online!

FACT: You must attract someone’s attention fast or they go on to the next person on the internet. You have 3-5 seconds to catch a person’s attention online and then you have about one minute after that to “start” to build trust in looking at you further.

FACT: The number one challenge facing tax services providers is find new clients (or new opportunities) and retaining them.

FACT: People do not generally go to social media sites to Find A Tax Professional, they go to online directories to find one. You must be found in a TAX DIRECTORY where people can find you for FREE. People do not want to pay to Find A Tax Professional.

FACT: Most sites are buried at the bottom of the web browsers because they do not have a lot of new content running through them every day.

FACT: This year Google announced that they give priority weight on searches to authority sites or niche business communities.

FACT: The growth of Tax Associations has been impacted by the growth of online communities as a new generation of tax professionals goes to the internet in order to network.

FACT: Every tax professional must establish an online identity in an open tax directory in order to be found by the people searching for you.

FACT: Tax services providers lose potential new clients when they set up spam blockers on their emails, half the time people just walk away.

FACT: Tax professionals no longer need to spend thousands of dollars building a website and marketing their tax services every year. TaxConnections reduced your overhead to $199.95 a year, saving you thousands of dollars to market your tax services.

TaxConnections Worldwide Directory of Tax Professionals is moving our tax professional members to the top of the search engines TOGETHER.

Through the most cutting-edge proprietary software developed, TaxConnections is making tax professionals visible around globe. Listen to what our members are saying:

“As I listened to your Audio Cast, I realised how true it is, your own brand and name are of great importance and fact that the blog has a personal name behind each entry that is then attached to TaxConnections Worldwide Directory of Tax Professionals, makes a huge difference.

I have now had several good leads following on from the blog posts but what was also interesting was the old clients that traced me through the TaxConnections Worldwide Tax Blogs. For them I was the guy from XYZ company, just part of the corporate advisory team. Was it my name or was it my prominent ears, but I was duly spotted and contact was made, in once case some 14 years later..

Another client dating back to 1994, was sent my post on TaxConnections Worldwide Tax Blogs by their now UK tax advisors and now I am again assisting with their tax compliance, some 19 years and 7 months later. It was not LinkedIn but the Tax Connections tax blog entry that linked me to the interactive Worldwide Directory of Tax Professionals that they connected us once again, and for that I thank you…”

-Hugo Van Zyl, Western Cape, South Africa, October 31, 2013

“I want you to know that I got a new client from TaxConnections, and it may be the largest single tax project I have ever done.” George Prytula III, CPA, Orlando, Florida

“I enjoy working with TaxConnections, very professional and committed to great service.” Anthony Campisi, Tax Associates BPL Accounting & Taxation Pty Ltd., Sydney, Australia

“I am very impressed! Your website continues to exceed my wildest expectations.” Michael DeBlis, Managing Partner, Bloomfield, New Jersey, DeBlis & DeBlis

“TaxConnections is my insurance policy if I lose a client, TaxConnections delivers new ones to me. I am a believer now!” New York, NY

“Thank you for a wonderful and encouraging webcast on how to sell my tax services.” Tax Advisor, London, England

“My clients have increased, my advertising costs have decreased significantly on TaxConnections” Tax Manager, Los Angeles, CA

“Thank you for your wonderful and encouraging webcasts. They are refreshingly honest, informative and you clearly understand what happens to tax professionals in public accounting firms and law firms. I have experienced these same type of issues myself having worked in public accounting, law firms and a corporation. Right on point! Tax Consultant, San Diego, CA

We encourage you to join the interactive Worldwide Directory of Tax Professionals and see for yourself how your lives improve with a world of new connections who come to find you only at www.taxconnections.com.

The TaxConnections site benefits tax professionals in individual tax practices, international, national, regional and local public accounting firms and law practices, corporations, government and academia. We are currently awarding 1000 Membership Points to anyone who joins for an Annual Gold Membership this week. These Membership Points can be redeemed for great promotional and priority positioning on our site in the 1st quarter of 2014. Join us TODAY at https://www.taxconnections.com/footer/memberships. You will be glad you did!

In accordance with Circular 230 Disclosure

TaxConnections is where to find leading tax experts and technology around the world. Discover tax professionals who offer you a wide range of tax expertise and be more informed about the technology that supports them in operating efficiently and successfully.

TaxConnections connects tax professionals with new tax clients and tax jobs around the world. Tax Professional Members establish higher visibility online so prospective clients and employers can find our members easily. Each members also receives a Virtual Tax Office which is the most valuable online real estate available today! TaxConnections makes a difference in your professional life.

We offer a Special Membership rate to tax professionals out of work.
https://www.taxconnections.com/special-membership

Kat Jennings, CEO
TaxConnections
858.999.0053
kat@taxconnections.com

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2 comments on “How The World Finds A Tax Professional – A New Paradigm

  • Darren Sanford aka The Network Marketer's CPA

    There has truly been a shift in the way society looks for a tax professional. TaxConnections is a wonderful resource and I’m proud to be a small part of such an awesome group. Make it an awesome day!

  • This blog post is even more relevant considering the changes made in 2013 by Google to introduce the Hummingbird algorithm and especially the update to Penguin. Searches are becoming less about keywords and more about authority. This means having keywords plus other ways of presenting an authoritative voice. Some examples are sharing on social media the content from reputable blogs such as this one at TaxConnections.

    Also valuable is having links of a trustworthy website placed in relevant comments on your blog. This is a way of inviting colleagues to share your blog posts. It all starts by having quality content on your website as well as possessing reputable credentials and connections. To accomplish this, many tax pros who are not CPAs or tax attorneys take the Enrolled Agent exam. The course at http://fastforwardacademy.com/enrolled-agent-exam-prep.htm leads to the desired result of EA credentials. Follow up by joining NAEA, commenting on the blogs of other EAs and TaxConnections, and sharing content as a well-connected tax expert.

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