It is important to write your Online Professional Summary in a way that communicates your vital message. This is the first glimpse into the strength of your technical tax skills and knowledge. The goal is to motivate viewers to see you as an authority in your area of tax expertise so they take action to contact you. Business professionals promote themselves with a short elevator pitch. An elevator pitch is an interesting and impactful presentation about what you offer; in this case it is the written way to describe what you do. The goal is to write a tightly focused professional summary that motivates others to contact you. Your pitch should center around these four questions: 1. What problem(s) do you solve? 2. What is it that you actually do? 3. What kind of success have you demonstrated? 4. What is your goal?