There is one gift I would like to give every tax professional; this one gift will attract more people to you and greatly improve your business opportunities. The future of your success in the tax profession will start with how you have prepared your Professional Summary in your online profile. This is someone’s first glimpse into the heart of your tax expertise and promotes your tax reputation. Without building a strong online tax reputation you are invisible to the world and our goal at TaxConnections is to create more visibility for our members than they would have anywhere else. We build strong online tax reputations at TaxConnections by driving millions of interested site visitors to our members profiles. The secret to your online success is converting this increased traffic into action and I will teach you how the pros do it!

In Silicon Valley, everyone depends on their elevator pitch to promote themselves. An elevator pitch is an interesting and upbeat way to describe what you do; it is a tightly focused mini sales pitch that motivates people to take an interest in you. It is called an elevator pitch because it lasts about as long as you would be in an elevator with someone. The problem is most people do not put much effort into this pitch [kind of like most people are quiet in an elevator 🙂 ]. The effort you put into building your online Professional Summary (elevator pitch) benefits you by attracting new opportunities. A great pitch keeps prospective clients and new business relationships moving closer to you! A great elevator pitch centers around these questions:

1. What is the pain or problem your tax service solves?
2. What is the premise of your business? What is it that you do?
3. What kind of proof do you have of success?
4. What is your purpose?

The message must be strong and unique enough to get people to pay attention to your tax expertise. A memorable pitch also encourages others to spread the good word about you. The primary goal is to motivate people to take action towards you. Give yourself a clear professional advantage by taking the time to review your current Professional Summary and build the best possible tax reputation for yourself online.

Here is an example template to use in building a compelling Professional Summary:

Hello Taxpayers! My name is XXXXXXX and I am a (Tax Title) with (X years of experience) in (three areas of tax expertise). (Now tell them what your tax expertise will do for them, what benefits do you bring to the table). (Now give them examples of work you have done that have produced great results for your client or company). My purpose is to (save you time and money on your tax return, protect you on tax audits, represent you professionally, etc.) Contact me and I will send you (give them a reason to contact you for free, this is called a lead magnet, give them a copy of a publication or report or list of projects or a tax planner which you can upload into your TaxConnections Tax Library).

Here is my TaxConnections Professional Summary:

Welcome to TaxConnections! My name is Kat Jennings and I am the Founder and CEO of this leading tax professional media site. For more than three decades, I consulted to organizations needing highly specialized tax expertise. Multinationals retained me to find tax professionals for their global tax organizations. During this time, my friends and colleagues also asked me to find tax professionals with a wide range of tax expertise. As governments need for more tax revenue increased, tax rules and regulations increased, and now consumers have increased needs for tax experts worldwide.

My dream and vision was to create a tax professional media site that gives consumers worldwide the same access to top tax experts that the multinationals paid me to find. No longer would anyone need to waste time searching through 247 million pages of tax professionals on a web search or rely on other sites that make you pay to find and connect with these tax experts. Now the more than one billion consumers searching the web for tax help each year can find the tax expert they need in the Worldwide Directory of Tax Professionals for free- in one click!

Happy Valentine’s Day,

Kat

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