A group of hippos is called a bloat.  Do you know that hippos enter the water and exit the water in the very same spot each time? They do not go far taking the same steps over and over again. They get stuck in the world of doing the same thing over and over again and not making any progress. You must take a different path in your marketing and use a new strategy; one that works in this market!

During our Virtual Tax Summit in November, I made a very enlightening presentation how to rise above your competitors in your marketing strategy. My PowerPoint caught quite a bit of attention since it visibly educates you how to approach marketing tax services from a completely different perspective.

There is a little-known secret few are sharing with you! It is about a significant reduction in the number of people registering to attend webinars, conferences, and online events. Although not being discussed openly, multiple association executives are very concerned about lack of attendance at online events. They believe people are simply too busy to attend online conferences today, but this is not the real cause. TaxConnections understands what the real cause is in marketing tax expertise. It is significant and you must pay attention to what is happening.

The real reason attendance is dropping is attention span is closely linked to boredom. Audiences are avoiding anything deemed boring. When you mention the word taxes, do you notice people get all excited about the topic? Not:) When you learn how to communicate with people in a way that stimulates them, you will attract their attention!

Request a complimentary marketing consultation with me and I will share this valuable deck with you. Reply to kat@taxconnections.com.

Guaranteed the deck will be a real eye-opener for those who listen!