Wealthfront's Mission is to build a financial system that favors people. We are reinventing banking - an industry that is notoriously unfavorable to its customers. We are all familiar with account fees, overdraft fees and getting zero interest on our deposits. Why does the banking industry do this?

The answer is simple: banks are built to benefit banks. As a result the current banking system doesn't put customers and their needs first. Instead banks force you to pay for outdated bank branches you do not use through confusing, hidden, seemingly endless fees. And they pay you nothing or almost nothing on your deposits, even when interest rates are high.

The future of financial services:
In order to favor people, financial service companies will need to build delightful, software-based products. Only through software can you lower the cost of delivering a service enough to make money with your clients and not from them.

Software is also what will allow us to deliver on our bold vision of Self-Driving Money™. Self-Driving Money™ will optimize every dollar you earn and automatically take the most appropriate action based on what’s best for you, not us. Our software will make managing your finances effortless, allowing you to reach financial nirvana. We can’t wait to deliver on this vision and we are grateful to all of you for joining us on our journey.